More On Creating Your PSO Profile

A number of folks have asked for more help on creating PSO profiles, “about” pages, etc. Again, without knowing all the details of your business, niche and goals (i.e. personal individualized consulting), I can only offer additional general advice… But here are some more thoughts.

When creating your online presence for your phone sex business, it is important that you balance both a general enough appeal to those seeking phone sex services in your specialization/niche and enough personality so that your character doesn’t appear a generic cardboard creation.

You want to play off of certain stereotypes — the blond princess, the cruel Mistress, the confident cougar, etc. — but you can’t be a dull stock character or you won’t stand out among all the competing princesses, Mistresses and cougars.

Online you and all your competition are virtually standing side by side at the bar — how do you get the guys to come over and buy you a drink? What makes your princess more perfect, your Mistress more worthy of worshiping and obeying, your cougar more seductive?

Some PSOs go the price route and give the lowest rate possible. I’m personally not a fan of this strategy; it’s just a poor business model, regardless of the sector or industry. Note these three things about the lowest rate phone sex companies: 1) they have the highest PSO turnover rates, 2) the greatest percentage of ownership change — itself a form of turnover from dissatisfaction with earnings, and 3) they are the most likely to go out of business entirely. Like I said, it’s a poor business model.

Besides, like mom and pop shops up against the big box stores, independent PSOs can’t afford to try to low-ball the companies who specialize in lowest prices.

No, the best way to differentiate yourself from your phone sex competition is your unique selling proposition (USP).

How?

With your words.

After all, that’s what you’ll be using on the phone, right?

Give the caller an idea of who they are calling, what they can expect — and make them want it more than any other phone sex offer.

And of course, back it up with awesome phone sex services.

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