Blogging Is The New Trolling, Part One

OK, so blogging isn’t exactly “new” — except perhaps in terms of the historical scope of phone sex, but I’m making a play on the “is the new black” snowclone cliche. In short, I think blogging is the best method of trolling and marketing yourself as a PSO.

Blogging is both a verb, the act of writing and publishing, and also a noun, a name for software or Content Management System (CMS). In order to get you interested in the former, let’s begin with an understanding of the latter; i.e. we’re going to start with why blogging is so powerful.

 
The Advantages Of Blogs:

* Blog entries or posts are typically arranged in reverse chronological order. This means that when a reader comes to your site, they see your most recent article or posts first, letting them immediately see that you have something new to say.

* As your latest post or page is published, the blog automatically updates all the links on your site, adds content to the appropriate categories, tags, archives, etc. That means less work for you and makes it easier for your readers to navigate or find their way around your site.

* Whenever you publish your post, the blogging software automatically pings or notifies search engines and other services that there’s an update.

* Blogs create and use RSS feeds to deliver content directly to readers and other publishers. This allows you to reach or pull people directly to your site.

* Blogging is one of the earliest forms of social media because of the interactivity. Not only do blogs offer the community aspects of commenting, use of pingbacks and link creation, but there’s the ability to use RSS as well.

* Your site can be updated from anywhere, anytime. As long as you can access the internet and log in, you’re good to go; no FTP access or any other special software is needed on the computer you are using.

All these reasons are also why search engines like blogs as well; from proper code and strong internal linking, to the structure which showcases and announces updated content, blogs offer positive benefits in terms of SEO. This means your site is much more likely to be found by the people looking for it.

Best of all, you need not be tech savvy at all for these things to occur — they are built into the blog software or platform itself.

Before you begin blogging, however, please wait for the additional parts in this series as there are some things you’ll want to note before you begin!

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