NiteFlirt Launches New “Visitors by Referrer” Reports

In a rather stunning move, NiteFlirt positively responded to PSO outcries over the new policy change requiring the removal of statistic gathering services by implementing another Performance Report tool: their own internal statistics and referral counter of sorts. The new Listing Page Analytics, which primarily tracks Visitors by Referrals, launched yesterday, August 28, 2013, in the following forum announcement:

We’ve added a new Performance Report that shows how many people are visiting your listings and what sites they are coming from. Use the drop down menu in the upper left and scroll down to the Visitors by Referrer report. Pick the listing you want to analyze, and click “Generate Report”.

The report format may change in the future. Currently, the report shows the last 14 days worth of activity and shows up to 100 top referrers during that time period. It contains a chart of number of visitors by day, broken out into four major referrer groups: Direct via Niteflirt, Outside Referral (which can include mail, e.g from links in messages you may have sent), Organic Search, and Paid Search, where the payer for search was either NiteFlirt or you.

The report also contains a list of the exact referring link that brought the visitor to NiteFlirt in general or directly to your listing.

We hope this new report helps you to better manage your business. Enjoy!

Overall, this is good news — if only for the fact that the phone sex platform is responding to the concerns of PSOs and is providing PSOs with tools to help them more effectively run their businesses.

But what about the functionality of this new tool?

First, it should be noted that you only get data for each of your operator listings; to get them, you must select each listing, one by one, from the drop-down box at the top left. (If you have a lot of traffic, expect to wait while the data loads.) This “by listing” means of organization also means that you do not get data for your operator profile page, so you if you primarily link to your profile page, not a specific listing, it seems you won’t get specific data on that. Another gap in tracking visitors is regarding calls made by callers using their “Favorites” listings. NF Support states that if callers do not visit an individual listing page, there are no visits to include in the reports. (That makes sense, if you think about it!)

Also, NF officially stated that this information tracks actual visitors, not clicks, saying, “A single visitor might view your listing multiple times; they’ll only be counted here once.” And your own visits to your pages are not filtered out, which means the system will also be showing you the visits of other PSOs checking out your listings as well.

Second, note that if your listing is not accepted there are no performance results. This was a bit surprising (and disappointing) as listing which are classified as having “Needs Editing” status are supposedly still accessible and receiving visitors — and are noted on the site as such:

If you are content with driving your own business to the listing using Call Buttons, then you don’t have to address this issue; you can begin marketing your business immediately.

You’ll see this information presented with my Phone Sex Secrets listing (which has the “Needs Editing” status because it is not an entertainment service).

phone sex secrets listing at niteflirt

phone sex secrets at niteflirt

As a result of this, in order to maintain my veil of secrecy, I will have to show you a screenshot from another one of my other phone sex personalities at NiteFlirt (with no identifying information). I opted for one “on hiatus” beause less traffic means you can more easily see the information (the four categories and referral list).

stats nf listing small

Here’s what the new reports give you.

The four data categories are:

Blue – direct traffic from Niteflirt itself. This includes everything from visitors finding your listings in the categories at NF to links you send in messages via the NF message system. It also includes visits from someone who used a bookmark or typed in the URL to come to the site or listing.

Pink – Referrals from outside NF, including links on other sites, links sent in emails, etc. Per NF Support, “The referrer is the visit referrer, i.e. the place from which the visitor came to their first page on NF. That first page may or may not have been your listing page.”

Green – Organic Searches, from search engines. Note, however, that you will not receive information on keywords or search terms used.

Purple – Paid Search, “cost per click” advertising done on Google. This includes ads you placed as well as those NF itself placed. This does not have anything to do with paid Featured listing results; they have their own reports.

By clicking each of the labeled color boxes at the bottom of the graph, you can remove categories for better focus.

This category info graph is followed by the actual referral info. The referrals listed at the bottom are details about the visits shown in pink, and it’s here that you’ll find the most useful information in terms of your marketing efforts, especially in terms of links placed and/or paid for at other sites. NF Support notes, “[W]hat we’re showing is the referrer of the visit. If there is no direct link to you from the reported link, the visitor came to NF via a referrer unrelated to you and clicked around to eventually find your listing.”

I hope it is clear to you that this new NF data, however imperfect, is how you can track the effectiveness of your marketing efforts and advertising campaigns in terms of traffic — for nothing in this system covers conversion rates (how often a visitor places a call or pays for other services). But at least this is a start.

2 thoughts on “NiteFlirt Launches New “Visitors by Referrer” Reports

  1. Mandy

    Hi! Ive seen every video of you explaining your career as an IPSO. Im fascinated and am trying to start my career as an independent pso. My Family and I are victims of Hurricane Sandy so I need this very much!!!! After seeing your interview on Anderson and a few videos there after, I immediately set up a landline with no call waiting. Ive done plenty of research. Have my character all planned out. My biggest difficulty, however, is becoming one! Ive been visiting many sites for days now to try and register, however either the sites have an error or there is no option to click on for pso’s. Is it possible that you could please give me a direct link ? Im ready to start ASAP. Thank you so much for your help!

    Reply

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