Why Spam Is Bad For Your Business

This past week I’ve been hit with a lot of spam — comment spam here at Phone Sex Secrets, to be precise. Because it is my business to help those in the phone sex industry, I contacted those phone sex operators and phone sex business owners who left the inappropriate comments and quickly discovered that many of them did not know that leaving comments for the sole purpose of leaving link or links behind is spam.

Now, you might think that anyone with a blog or website would know how inappropriate and annoying spam comments are, but a few of them sincerely seemed unaware that what they’d done was poor form. So here’s my quick attempt to educate folks on the subject.

Leaving spam comments isn’t just poor form — it’s a poor thing to do for many reasons.

First of all, despite what some poor &/or ignorant marketing folks will tell — and sell — you, spam links are not good for SEO: Google doesn’t like it. In fact, Google is working hard with it’s latest algorithm updates, to severely penalize spammers.

While some webmasters will allow your spam comments to be posted at their site (in the hope that Google will severely punish them with negative rankings for their bad behavior), many bloggers, like myself, work to make sure such spam comments won’t make it onto the site (or remain on the site, if they snuck through the defenses). We don’t like those spammy comments for multiple reasons, including possible traffic leaks. But the main reason we remove them is because we are protective of our readers’ reactions. We want them to have positive reactions to our site. But when spam comments are around, it looks like we are too lazy to remove them or like our site may be “dead” and abandoned. Neither of those things is positive.

This leads me to the second bad thing about spamming blogs: you alienate bloggers.

If your intention was to pitch a blogger the idea of featuring you or your business, you’ve been going about this all wrong. You’ve not only tried to steal traffic, put their site’s ranking at risk, and made extra work for the blogger, but you’ve shown the blogger that you have no regard for proper business channels.

Most bloggers and webmasters who are open to being pitched ideas for interviews, article features, advertising, or other options to promote your business will have directions (forms, contact or “about” pages with email addresses, etc.) for how to do business with them. When you ignore their directions, you show yourself to be rude, ignorant, or disrespectful — maybe all those things. As a result, they will have little interest in helping you. You may just have lost a potential ally, maybe even burned a bridge.

(So even if those I emailed about their spam links at this site feel that I was rude, they are, in fact, lucky to have heard from me at all — and should feel grateful that I have taken the time to educate them. Most bloggers will just delete the submitted comments; perhaps add the spammers’ email addresses, ISPs, and/or URLs to blacklists. Others, as mentioned, will allow the comments be posted so that their sites can be punished by the search engines. I’ve been kind and generous with my time.)

Third, don’t think that readers — potential customers — are immune to feeling icky about your spam links either. Many readers are aware of what spam is and they don’t like it. It reminds them of all the spam in their inboxes. It makes them mad. Is that really how you want clients and potential clients to think of you and your phone sex business?

In short, traipsing around the Internet leaving spam links behind you is bad for your SEO and your reputation. Don’t do it.

2 thoughts on “Why Spam Is Bad For Your Business

  1. Pingback: Why Spam Is Bad For Your Business | Sex Work | ...

  2. Pingback: Why Spam Is Bad For Your Business | A Marketing...

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>