Marketing Is Like Phone Sex: Remember To Use Your Words

I don’t like to complain about the work others do; especially when it’s the kind of work I do. I think it looks like a cheap sales pitch. But recent work/events have prompted me to jot down some quick thoughts. So while I do create graphics, websites and blogs, phone sex profiles and listings, please don’t read this quick set of notes as a “pick me” sales pitch. Read this to learn. Read this so you can think critically about what you need to do, or what you need to consider if you hire someone to do these things for you. (As always, I prefer to “teach you to fish,” even if I do end up creating things for you!)

Here’s today’s lesson: I do not recommend relying solely on graphics for your phone sex operator pages.

Here I am not referring to inserting photos or other images; I mean graphics which have text “printed” on them — mistakenly serving as the text. Like this:

girl_six__phone_sex_movie_poster

While this movie poster for Spike Lee’s Girl 6 (which is about being a PSO!) looks like a nice marketing piece, it is not well-suited for the Internet.

Many people think sort of “fancy” image based look allows for more “flair,” or even provides a more “professional” look. We do, after all, continue to hear how powerful images are in marketing, especially in social media. But relying so completely on images does not work well for either search engines or actual human beings. Let’s not forget that the entire point of search engines is to help humans find what they want. Let’s not forget that the goal here is to have actual human beings find you, then pay to speak with you.

You can argue all you want about how effective search engines are. You can complain (rightly so) that search engines censor adult things. The whole concept of SEO can give you a headache. But if you want to be found, be it on Google or even within the phone sex platform site itself (which has its own search engine), you need to use your words — and in text format.

That’s text; not words laid on top of a photo or other image.

Text is the stuff in this post that surrounds that phone sex movie poster. It’s the stuff you can highlight, copy, and paste. (But don’t publish it anywhere else, as that’s in violation of my copyright; this is just a tip in recognizing what text really is.)

Text in your pages, those on your website as well as individual phone sex listings, is really, really, really important.

Don’t believe me? Trust Rand Fishkin and the Moz Staff:

Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine crawlers, despite advances in crawling technology.

Even with the improvements in (and increased use of) image searches, Google et al. uses text, actual words, to assist in this process. Heck, human beings use text when they start a search, right? Right.

So use your words, and use them in text format.

The other problems with such image or graphic based pages are:

* Often such graphic-based pages are created in such a complicated way that it will be difficult for you to edit as you wish. Case in point: A client just spent $300 to have me break down another designer’s code so that she could simply update her site with new photographs of herself! This may be great for the designer who gets to bill a client every time she wants a change, but it doesn’t do much for your self-sufficiency — or bottom line! (Again, why I prefer to teach you to fish!)

* If there’s a problem with a server, image host, etc., there is literally nothing on your page. Not. A. Thing. Except, perhaps, those broken image icons. How professional or fancy is that?

* And there are those humans who have problems reading the words on graphics. This includes those who are blind or otherwise visually impaired who use screen reading software that translates page contents into synthetic speech. Typically, such software relies on use of the “alt image tags” — but I’ve yet to see a designer take the time to transcribe all the words artfully placed on an image in such a tag. (Heck, many do not even use the tags at all! Especially silly to miss, as search engines use them as well.) You may not feel that folks with visual impairments make up a huge part of the phone sex market; but phone sex is certainly more desirable for many than watching camgirls or porn.

Additionally, many older folks may need larger text due to declining vision. While these folks typically have enlarged the font size on their browser’s settings, this does not help with images or graphics. And, in fact, enlarging the size of the graphics themselves may render the words blurry or otherwise even more difficult to read. (Additional tip for the day: In case you haven’t yet booked your consult session with me, you likely have not heard me preach about how older men are a prime target market. You do not want to alienate these potential callers!)

Can you afford to turn all these people away simply by relying so much on images?

Please, consider these things when creating your sites, pages, listings, etc. Even if you don’t do the work yourself, discuss this with your adult web designer. Make sure they are producing work that is beneficial for you and your phone sex business.

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One thought on “Marketing Is Like Phone Sex: Remember To Use Your Words

  1. Alice Wonder

    Hi, I’m Alice Wonder

    I am not a Phone Sex Operator, I am a caller. I also am a geek with a passion for Internet Technology, and I wanted to say this blog is one of the most powerful blog posts I have seen related to web design in a very long time.

    I frequently rant to myself at posts giving web design advice because of how often they are wrong, this one though shows to me that the author is incredibly intelligent and understands many concepts that in my humble opinion, many people fail to grasp.

    I do make phone sex calls. Not to as many operators as I use to, but I do still call operators I haven’t called before, the operator I call most often insists upon it.

    Websites with too much flare often actually turn me off. Very often I can not figure them out. The design may be obvious to the person who designed it, but often it is not obvious to lots of other people. Phone Sex Operators are often very very very creative people, they have to be creative to compete. Creative people are often visual thinkers, but many of us who would like to spend time with phone sex operator are not visual thinkers, and websites that depend upon a high degree of visual thinking to figure out are hard for us to navigate.

    There is an old commercial UNIX program called “more” and a free equivalent called “less”. This resulted in a UNIX joke: “Less is more, more or less”

    While it is a joke, I think it is also an important design concept un-related to the joke. Too much flair and eye candy often makes a site hard to read. Very often, less really is more.

    A big problem with too much flair is that it often can break a site. WordPress is the most heavily used content platform on the Internet with thousands upon thousands of free plugins. Sometimes those plugins are only free in cost, but they really are not free. They work by referencing a third party server for the scripts they run or images they include, and the reason they do this is to collect tracking data on people who visit your blog. Many of us do not want to be tracked, especially when visiting adult sites, so we use software like Privacy Badger to block those third party resources. When the site design depends upon those third party resources, the site is broken for us and we move on to a site that is not broken for us.

    The points our Phone Sex Superhero made, they are all valid. I would like to share what does work for me.

    When I visit a Phone Sex blog or site, I am not looking for flair. I am looking to be tempted. I am looking for her to invade my mind so that I can not stop thinking about her until I am weak in the knees and dialing the phone, completely at her mercy, putty in her hands.

    There is one PSO, she never showed any nudity on her blog. Well that’s not quite true, she does sometimes show breasts, but never her breasts. She shows cleavage, very tempting cleavage, and she teases the hell out of us with what she does show but never showing her nudity. I am not saying a PSO should not ever show nudity on her blog, what this PSO did is just one of many techniques and the best technique probably depends upon the individual.

    Anyway, she got inside my mind and drove me bonkers. The images she did show with cleavage made me desire so much more. I called her a few times hoping she was would offer breast worship (I was too timid and shy to ask) and sometimes she did, allowing me to imagine what I lusted for.

    One day over two years after I had found her and had some calls with her, she e-mailed me a picture that showed her bare breasts, demanding I keep them private. Pictures of bare breasts are all over the Internet, they are everywhere, but because of the desire she built up by not showing hers to me for a long time, the effect that image had on me was incredible and that image means more to me than any other image of breasts I have ever seen. It made me feel incredibly special, and she got even deeper into my mind.

    The way she so elegantly manipulated my desire and lust to her advantage, that is what I look for. That does not require flair or excessive eye candy in the web design, and sometimes excessive flair detracts from it. I suspect that for most men, we are easy to manipulate that way, and for a lot of us we want to be manipulated that way.

    Ask almost any guy if he would rather see a woman that shows off her full nudity or one that doesn’t, and he will tell you he wants to see the goods. Yet this particular PSO used keeping her nudes away from us as a way to mind-fuck us into craving her with insane intensity, and that I think is what most of us really want – we want to crave with incredible intensity.

    That craving, at least for me, is best achieved by using language to tempt us. Words that paint a picture in our mind.

    Reply

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