Category Archives: Marketing

The Exclusive Phone Sex Secrets Arousr Interview

While many phone sex companies and platform services rely on the PSOs to do the bulk of promotion, Arousr is one company that actively pays for advertising to promote their site, app, and services. Gracie’s already provided a rather detailed review of Arousr, which offers sexting, phone sex calls, and video chats; but I wanted to know more about the company and its philosophy. So via email, I spoke with Patrick Roy, Assistant Marketing Manager at Arousr.

There’s a lot of competition phone sex, sexting, video or cam chat. Why would Arousr want to enter the market?

Arousr is simply the logical progression for our current phone sex business. We did not simply enter the market, we were instrumental in building it. Current Canadian and US laws, as well as, Google’s impact on the Internet in regards to the adult entertainment industry has resulted in blocking access to a global market for phone sex.

Having been in the business for the past twelve years we saw the need for mobile solutions for both our clients and our chat hosts. We built Arousr from the ground up specifically for mobile phones to ensure 100% discretion. This is no ordinary application, you can chat using both direct SMS texting or download and use the App. We think the application itself is the best way because it has special features, but of course you may not want to have an icon on your phone and therefore you can simply SMS your favourite girl. Each chat host has her own designated mobile number which is used for both texting and calling so you can easily just add her to your contacts list. There is no other service like this that enables such direct and easy access to phone sex. We have numbers in USA, Canada, and UK as well as a variety of ways to pay for the services including CC, Interact, (Canada)carrier billing (UK), and prepayment via Western Union (US). Information regarding billing is here.

How is Arousr different? What is Arousr’s brand?

Now, that might be a tough question for some, but I would have to say that Arousr is just totally different and we like it that way.

We are different in many ways.

1) We wanted our brand to be fun, controversial, and help to empower women in the industry to be able to take control of their own lives and sexuality. We feel we have succeeded in doing that not only by hiring chat hosts but we also have a number of women in management.

2) Not only do our chat hosts earn money from chatting, sexting, and video chat, but they also have other options to earn money. We offer a very lucrative mobile affiliate program, in which chat hosts can share links on their own websites and social media platforms and earn money when a customer joins via that link. Our hosts can earn money for entering social media contests and promotions that we have throughout the year as well.

3) Our chat hosts (girls, gay men, and tvts) have the freedom of choosing when to work and how they want to work. Some only want to engage in phone sex, while others like sexting, and some are comfortable in video chat. The freedom to choose what works best for them allows them to create their own business. We do, however, have round-the-clock hosts to ensure the phone is always answered.

4) We really did not like what we were seeing in any of the current applications that were available. They simply do not have control over the users profiles and thus they also have no idea how old some of the users are. Arousr is for Consenting Adults only. All hosts are screened and verified as legal adults. And we keep all proof of age. The internet is bombarded with selfies and you do not have any idea if they are real or fake. Arousr girls profiles are updated frequently so you can be assured they are real girls.

5) Guys like to sext and they want girls to answer them. Searching through hundreds of profiles for girls who will answer back is futile, as most girls do not sext with random strangers. This is a fallacy as I am sure you can attest to.

6) Our video chat is not a “cam” service. This is a ONE on ONE video chat session. The experience is a bit more personal between the chat host and the client. Often our chat hosts are treated more like the clients’ phone girlfriend than a random stranger.

 

How important is advertising to Arousr’s business model?

Advertising and affiliates make up the bulk of our business model but we would be nothing without the chat hosts that we have. Have you seen them? Enough said.

licked it arousrWith our social media efforts we try to be fresh, fun, and controversial. It is not out of the ordinary to see a post saying something like this “I licked it” Arousr campaign.

What does Arousr do to try to reach potential customers and stay in the minds of current customers?

We offer 100 free credits for anyone who joins Arousr as well as a number of promotional credits for repeat clients via push notifications. Whenever a new host becomes employed with us we encourage our clients to meet them and we stay current on social media to inform them of who is online and what we have to offer.

Our goal is to be the best in the business. Competition is nothing but a means in which to improve yourself. All you have to do is do it better. We are always improving the application and adding new features to it almost every week.

It seems you have to provide cam/video chat sessions &/or photos of yourself to become a chat host. (In other words, no ability to purchase content.) Is this true? And if so, why?

Yes, it’s true. We did not go into this blindly; we knew what we were doing. We wanted to be different. You can find adult websites and porn everywhere and all you will get is some sexy images, but we wanted Arousr to be a more personal connection between the client and the host. You cannot do this if you’re merely an image or populated content. This is a more real personal experience and is great for help with sexual issues, exploring fantasies, or simply engaging in conversation with a real person.

Also, our video chat is not a “cam” service. This is a ONE on ONE video chat session. The experience is a bit more personal between the chat host and the client. Often our chat hosts are treated more like the clients’ phone girlfriend than a random stranger.

Interested? Here’s where you apply.

Ad Rate Increase A-Comin’!

If you follow me on Twitter, then you know that I will be increasing the price for advertising at the Phone Sex Tumblr on February 1, 2016. Traffic is up, and now that the Tumblr posts (as well as the Twitter phone sex promo account tweets) also go out on the Rebel Mouse Phone Sex Page, there is even more exposure.

If you want to get in on the current prices, go here and buy now. You may purchase up to three months out to get the savings now; otherwise, you’ll be paying the increased rate on February first.

NF, You’re Tweeting All Wrong

The other day, this Tweet appeared on my Twitter timeline:

As you can imagine, I felt the foam forming at the edges of my mouth.

In fact, for weeks I’d been trying to ignore other similar tweets…

But that one discussing which fetishes pay better pushed me over the edge, forcing me to let a rant out.

Why would you discuss the business side of phone sex in front of callers or potential callers?!

Now, you might argue that NiteFlirt has two audiences, callers and Flirts, and so publicly addressing them with one account is fine. Except for the fact that most consumers of phone sex do not wish to see how the sausage gets made, so to speak. And even when they think they wish to, it’s bad for your business. Even when you are not discussing your pay rate or aspects of your character creation, you are focusing on negative issues — and 140 characters is not the best way to deal with concerns positively. Such negative things leave a bad taste.

At best, discussing business aspects in front of callers disrupts the mood that creates a hard-on. At worst, it removes the veil of fantasy.

Certainly all of this is more ethical than others. (Some companies don’t even exist yet, but are actively tweeting & retweeing about phone sex, i.e. Call Siren.) But even when your marketing and customer relations are ethical, you have to ask yourself, “Are they effective?”

I’d like to appreciate NF’s efforts to increase awareness and traffic at the phone sex platform; I really would. But they keep doing it so wrong.

Since they don’t understand how to blog, how social media works, or how the Internet works, it’s pretty clear the folks at NF don’t really know how to market themselves to a specific target audience. Which is why I am glad they are not in the practice of paying for advertising, paid posts, etc. as other platform sites are doing. They’d likely get that wrong too.

Phone Sex Is Sex Work – It’s In The News, & You Can Learn From It

If you’re following me on Twitter, you’ve likely seen my tweets about Margaret Cho’s recent championing of sex workers & their rights. Cho knows what she’s talking about. Before her comedy career took off, she, like Whoopi Goldberg, paid the bills working first as a phone sex operator. After her PSO work, Cho worked as a dominatrix. While Cho doesn’t elaborate on why she left phone sex, she does say why she gave up being a femdom:

“I was lazy,” she said. “I lacked empathy, and,” referencing the job’s requirement for administering floggings and other forms of corporal punishment that a client might request, “I had a bad arm.”

Well, the self-described laziness may be why she left phone sex… Or the bad arm? (Phones back then were heavier!) Whatever the case, I’m thrilled that Cho is putting a positive spotlight on the needs of sex workers.

But still, Cho’s story illustrates that even when you are open to sex work, you may not be well-suited for it. And even when you are good at one form of sex work, you may not be happy with another.

Which brings me to another news story…

Before Lea Grover became a “mommy blogger” (or even a mom), she helped put herself through college by working as a phone sex operator. While she seemed to enjoy the work, found it within her skill set, was challenged and even amused by it, loved the casual way she could work from home, felt shameless enough about it to confess her work to her parents, and even felt it was a safer alternative to other jobs, Grover eventually left the work because she found it depressing.

In the original article at Cosmo, Grover confesses:

But after a few months, I started to feel depressed each time I logged my phone onto the call network. I dreaded the phone ringing, and I went from eating healthy as I worked to binging on ice cream and cookies, pretending to find strangers’ masturbation fascinating.

It took a long time to figure out what was bothering me about my job, but after listening to some restaurant industry friends complain about their patrons, it struck me. Nobody, not a single caller, had ever said, “Thank you.”

And none of them had ever said, “Goodbye.”

They were so thoroughly wrapped up in their exhibitionism, in themselves, that I might as well have been a pre-recorded moaning device. And while I didn’t exactly expect callers to care about me as a human being, night after night filled with dozens of people hanging up on me mid-sentence as though I didn’t exist started to really hurt my self esteem and self confidence.

So I stopped doing phone sex and got a job working retail, like a “normal” college student.

In case you skimmed that — or missed the irony — let me point something out: Grover finally put a finger on just what was bothering her about her work as a PSO after hearing the complaints of others working in another service occupation, the restaurant industry. (And then she left for yet another service industry, retail, which I can tell you, isn’t any better.)

On any give day, any given shift, any person working in a restaurant (front of the house or the back) goes without the expressed thankful recognition of the work that they do for the people they serve. And if there’s no appreciation for those working in the noble profession of feeding someone — arguably some of the most nurturing work a person can do — how can you expect it to be any different in sex work where the “work” aspect is largely denied?

It is a sad fact that few people bother to acknowledge, let alone thank, those who serve them. If this pervasive cultural attitude offends or hurts you, you should not be working in any sector of the service industry, period. And this definitely includes phone sex and other forms of sex work, as sex workers are , sadly (stupidly!), largely disrespected the world over.

Since sex work is such a personal, intimate service, I can fully understand Grover’s depression over the lack of recognition of her as a person. Good for her for leaving! As my consultant clients can tell you, I’m aware of how taxing the specialized nurturing work of sex work can be and that I take great pains to address the potential personal and emotional impacts of this work upfront.

But even as I do not in any way blame or condemn Grover (or others) who feel this way about being a phone sex operator (or any form of sex work), I feel it’s important to point out a few things…

Honestly, in all my years of being a sex worker (from escorting to phone sex work), I can count the number of times I’ve endured a departure without a “Thank you,” on one hand. …OK, as it has been decades now, perhaps two hands. Even if it at times it sounds more obligatory than heart-felt, I’m used to being thanked for my services.

And the only times I’ve been hung up on while speaking on the phone was when a caller was shockingly interrupted by a coworker, family member, etc.. He may have hung up in a frightened hurry; but generally he’ll contact with apologies later, often with a tribute. (And if there’s no apology, I do not hesitate to block.)

Why do I believe my experiences have been better than Grover’s or others with similar stories?

It’s all about how you handle your business.

Grover’s use of “call network” indicates to me that Grover was not an independent phone sex operator, but rather was at the mercy of a phone sex company; she just took the calls sent to her. Whether or not this was true for Grover, there are things indie PSOs can do to avoid such terrible callers and clients.

Primarily, it’s all about how you position yourself in the market. Present yourself (via photos, descriptions, blog posts, tweets, rate, etc.) as an easy, quick, and cheap thrill — in cheap publications and at classless sites — and “easy, quick, and cheap” is all you’ll be to prospective callers and clients. They’ll treat you as such, with all the rudeness it implies.

However, if you present yourself as a quality service provider, placing your ads and performing your marketing in more pedigreed places, you’ll attract a higher quality clientele. Live up to those high standards and not only will clients thank you for it, but you’ll keep those classier clients. Phone sex is, after all, a luxury purchase; express how true that is for your individual services and you’ll avoid the many of the rude, bargain-basement, one-minute wankers. The few asshats you do run into won’t burn you out or upset you because you’ll be treated well overall.

(Oh, and avoid working traditional “after bar” hours, when cheap drunks call for quickies too.)

Of course, there are plenty of PSOs who happily bank on short, cheap calls. Rude or not, they take the money and run.

I’m not one of them. I’d rather spend two hours with one caller than try to corral and accommodate dozens of others in the same time-frame. But, hey, that’s me.

Fundamentally, it’s up to you to decide. First, whether or not this line of work is a good fit for you. And then, if you think it is, decide what you can tolerate, what you enjoy, and how to get the callers and business you want. If you need my help with that, I’m available for consultations; rates & info here.

Is this your first time here? You may wish to read this post and my Statement Of Purpose.

What You Can Learn About Culture From Sex & Sex Work

I was showing a PSO client how to use Google Trends yesterday when I spotted an interesting trend…

Question: According to Google, what region of the world has the highest probability of searching for femdom?

Answer: Syria.

(Click images for larger views.)

phonesexfemdomsyria

Not only has there been a growing interest in female domination services, but the increase in such Syrian searches appears to align with rise of the Syrian conflict or Syrian Civil War which began in 2011 with the Arab Spring protests.

Also, this fetish interest has sharply increased — some might even say it has “spiked” — in recent weeks. In fact, a closer look shows that Syria has a lot of related femdom searches — including a number of “Breakout” search terms, such as for feet, fetish, etc. In case you don’t know what “Breakout” means, it is defined by Google as a search term which grew by more than 5000%. Yes, 5000%!

syriafemdomfetish

Part of me wants to go down a deep rabbit hole and research the possible causes and connections. But that’s time, and time is money. So I’m just going to go with what I know about human sexuality and sex work in general:

1.) When human beings are stressed, there is a strong increase in sex drives especially in terms of desires of the kinky and taboo kind. (And what can be more taboo in a culture that demands women submit to men than femdommes?)

2.) Those professing extreme conservatism, be it religious or political, are often doing so to suppress their own taboo urges. (Can you say, “hypocrites”?)

If you, like I, are seeing an increase in such international callers (often most visible to me in the demand for all sorts of religious humiliation sex game requests), this may explain it.

The Key To Attracting More Male Callers May Lie In Dating Study Info

A recent study, An Experimental Study of Men’s and Women’s Personal Ads, took a look at what characteristics women and men appear to be looking for in their partners by placing fake personal ads online and studying the results. The complete study must be paid for to be read, but Justin Lehmiller, PhD, breaks it down in an article for Playboy:

Specifically, four ads were posted under the women seeking men (WSM) section, while another four ads were posted under the men seeking women (MSW) section. Each ad ran for two weeks. The ads were very similar in nature, but each emphasized a different personal trait.

The WSM ads varied in terms of whether the woman described was slim and attractive, sensual and passionate, or successful and ambitious. The fourth ad was generic and didn’t mention any of these characteristics.

Since the phone sex industry primarily banks on male callers and clients, I am going to focus on what the research revealed about dating ads placed by (fake) women and the (presumably heterosexual) men who were interested in meeting women.

As expected, the women presented as thin and attractive received significantly more replies from male suitors than women who were described any other way.

Women presented as successful and ambitious received the second highest number of replies. Their response rate was significantly higher than the sensual/passionate and generic ads, which were essentially tied for last. Thus, both good looks and success increased the likelihood of a woman getting a reply.

traits men look for in women

While Lehmiller — and Gracie Passette, where I first found this study — both point to the biological or evolutionary drives behind the to-be-expected “men seeking beautiful women” phenomenon, you can also see how changing cultural norms (or perhaps a defense against “gold diggers”?) indicate a strong positive reaction to successful women as well.

If you’re wondering why I’m mentioning this, it should be fairly obvious: This is about how female phone sex operators can better market themselves to appeal to male callers.

Generally speaking, presumably heterosexual men are attracted to women culturally defined as “attractive.” Your specialty niche market mileage may vary, of course.

But perhaps what is most remarkable is that the dating ads paced in this study were text-only, with no photosThis offers several splendid insights for the marketing savvy PSO.

#1: Men were responding to the words used in the description, not to any photographs provided or images used. This is not to say that had photos been included they would have been overshadowed by the text; I’m sure the photos would speak louder than words. But clearly words do count. And therefore you should be sure to include them in your profiles and listings.

#2: “Success” is sexy. This, according to the study, is true for both men and women. Whether it is high ratings, positive feedback, blog awards, etc., showing off your successful side can only help you in your appeal to phone sex callers.

#3: People have more than one trait. While this study focused on three individual specific traits in order to get clear results, note that the fourth ad was called “generic.” Not only did the generic ad not mention the other three traits, but it was the worst performing ad. So while it was noted that combining beauty with success may have been extremely powerful, you should also beware that trying to be “all things” may leave your ad or services looking generic. Yes, you have more than one facet to set to sparking; but don’t  focus on so many that none stand out.

#4:  Men were responding to how (supposedly) real women were describing themselves. Which leads to something and not touched upon by either Lehmiller, Passette, or the study itself. Were the men responding merely to “attractive physical descriptions” alone, or did the confidence displayed by a woman describing herself as attractive play some role in it? Confidence is sexy! So no matter how you describe yourself, how many facets you display, be confident in describing them and yourself!

Collaborative Phone Sex Operator Opportunties

A consortium of independent phone sex operators is interested in adding select PSOs to their collaborative group and I’ve been contracted to perform the initial screenings. Please read the following and, if interested, contact me via NF. Again, if interested, you must contact me here & use the “send mail” option. No exceptions.

Terms:

+ PSOs will continue to run their own businesses as they have been. Only a minimal recip linking and/or tweeting required.

+ No calls/clients guaranteed; however, absolutely no fees or percentage of calls/sales will be taken.

+ A very limited number of female phone sex operators will be added; likely three to four women.

Requirements:

+ Must be using female PSOs using the NiteFlirt platform and have viable/active listings with favorable ratings & feedback.

+ Ideal candidates would have at least one website which is NF compliant; but we are open to discussion for the right person(s).

+ We are looking for successful, experienced PSOs who, ideally, have been working as an independent PSO for at least a year; full or part time status OK.

+ Specifically looking for those currently working in both the GFE and Femdom niches; but will consider others, especially if they are very specific niches/fetishes.

+ Must possess a positive attitude, employ a serious work ethic, and carry a collaborative spirit.

Today’s Phone Sex Marketing Tip: Watch Your Ps

Have you evaluated the seven Ps in your service marketing mix?

Most people have heard of the Four Ps in marketing: Product, Price, Place and Promotion. But did you even know that when it comes to services (which phone sex definitely is!) there are an additional three Ps?

The additional P’s for service providers are: People, Process, and Physical Evidence.

People is primarily you, dear. But, whether you work for a dispatch company or are an independent PSO using a platform service, your clients may encounter other people along the way. Even if only in an occasional customer service sort of a way. Yet those people reflect your business too. Because most of us are using some sort of platform service, the “People” part may also fall under another P — “Process.”

Process refers to business processes and systems which are part of how the services themselves are delivered or executed. This means not only how calls are connected, but other aspects of communication between you and your clients, you and your prospective clients, such as messaging and how the billing is handled. Again, this is typically part of the phone sex platform service — and why it is vital that you consider (and occasionally reconsider) how well they work for all parties involved.

But the Process is not only limited to the platforms.

Consider your email service provider, your website and its contact forms. Are they up to snuff? What’s more, evaluate your physical systems — everything from the telephone you take your phone sex calls on to your laptop, tablets, and other work devices. Don’t forget the batteries, headsets, cords, etc. And remember things such as software updates, Internet connections, and mobile phone plans too; they are all part of the Process. Are these tools providing the best quality for your business? Or are they inefficient, low quality, or otherwise getting in the way?

I once advocated for evaluating such things annually. But now, with the speed of tech — and the fact that such leaps in technological advances seem to be resulting in companies producing nearly ephemeral products with short lifespans, it’s best to do this sort of evaluation several times a year.

Physical Evidence is admittedly trickier in our virtual sex service world… In traditional service professions, Physical Evidence often begins with the physical space in which the service takes place, a meeting is held, or a client otherwise visits. Think of the ambiance in a restaurant, a hospital, or an accountant’s office. Such settings are part of the service businesses brand. In other cases, the service may result in a physical thing, such as a report or a customized object. In those cases, Physical Evidence includes not only the “thing” but packaging which signals the service’s brand.

But what in the world would the “Physical Evidence” of phone sex be?

Here we must take some cues from the medical world.

In many cases, it’s the cure for what ails you. Your fever or pain goes away; your nose is smaller or your bust is bigger. According to Wikipedia, it also includes the “scar left by a surgeon, [as this] reminds or reassures the consumer that the service took place, positively or negatively.”

Seen this way, the Physical Evidence of a phone sex call would be, err, shall we say “the orgasmic residue” — cum and any tissues or wipes used to clean it up. Or, if you’re into the tease and denial, then the raging hard-on. But these too are rather temporary and ephemeral things. (For health’s sake, we hope so!)

This is why some PSOs sell intimate things, such as worn panties, and offer other more lasting or tangible items. Even digital photos, audio recordings, texts, and emails offer something more lasting they can refer to and (hopefully) be pleasantly reminded of your services by. Yes, such things can be sold and boost your bottom line too; but consider gifting your callers and clients with a little something now and then. See if that sort of thing, a sense of Physical Evidence to your services, just doesn’t make a positive impact on your business.

In many ways, evaluating the marketing mix of your phone sex or virtual sex service business is simply a matter of good manners. Eliminating difficulties in communication is really just the polite thing to do. Sending a photo or text message may be taking care of your business’ Physical Evidence — but it’s also a nice way of saying “Please” and “Thank you” too. When you think about it, dedication to your service marketing Ps is an awful lot like minding your Ps & Qs. So please don’t forget or overlook your manners. Thank you.

Impotent Marketing

I am a marketing nerd. I like to read as much about marketing as I possibly can. So I approached this article by Matt Kramer regarding the magic buttons to push in selling wine eagerly. You might say I was excited to drink in the knowledge. But then I hit this bit discussing the appeal of “pre-arrival” as a magical sales button:

It’s the wine version of phone sex: They’re selling something they don’t actually have, to someone who is paying up-front for something he’s not actually getting. (Once, in a long-ago column, I defined “pre-arrival offering” as “the technique by which the wine impotent seduce the wine lustful.”)

Kramer may know his wines; but he knows nothing — I repeat, nothing! — about phone sex. I daresay he knows nothing about seduction or lust either. I won’t comment on the matter of impotence.

More PSOs Should Be Like Santa

I’ve got a long post about phone sex operators & social media in draft stages, but I just had to note this gem from Stacey Alcorn in 5 Steps to Working a Holiday Party Like Santa — and it was too long for me to tweet!

Santa would never show up at a home and tell the children there what he wants for Christmas. That would be absurd: Santa knows that Christmas is not about him.

Likewise, the networking event you’ll attend is not about you. It’s about everyone else in the room. When you meet people at an event, ask lots of questions about what they do for work, fun and happiness. Inquire how you can help them achieve their dreams.

Whether or not you realize it, blogging, tweeting, messages at phone sex platforms, etc., are not all about you. Yup, even if you’re a femdom talking to clients, this applies.