Tag Archives: business tools

The Exclusive Sin Cats Interview (Part 1)

sin-cats sincats phonesex cam dirty talkSin Cats is a relatively new phone sex site. It’s not truly a platform site, which means it is neither collecting payments nor taking a cut of transactions, but it is far more than a marketing or advertising opportunity as it does offer the option to safely and anonymously connect calls and chat. Intrigued, I sat down to discuss with Mary Bennet, who is in charge of Social Media Marketing and Promotions for Sin Cats. Here, in this first part of my interview, Bennet gives us an overview of the new site. (In part two, we get down into the real nitty-gritty – so stay tuned!)

Hi Mary, please give us a general company/site overview.

Sin Cats is an adult network in which people from all over the world can make friends, connect, send messages, share images, videos, voice files and have fun. Our website is new (launched officially on July, 11 2015). However, prior to this we had been in the adult industry for over 12 years, and have experience in membership sites, webcam, phone sex, web design, hosting and social networking. We spent approximately 6 months in the development stage before launching Sin Cats.

Our website is an open platform for adults that wish to promote themselves and network with others. This does not simply relate to phone sex, but includes webcam, media sales (pictures, videos, audio), modeling and even professional services such as content writing, website promotion, website design, etc.

Currently our staff consists of two full-time developers, a marketing director, and two customer service reps.

Open registration is now taking place and we are working with several websites to find talented entertainers that wish to create a profile on our website.

What is the main goal of Sin Cats?

Our goal is not to compete with existing pay per minute platforms, but to provide an alternative venue where adult performers can promote themselves and even work independently, if they wish.

Sin Cats is not a phone sex service in the traditional since. In reviewing this industry we determined that there were several well-established phone sex companies and to create a new one would be redundant. Therefore, we created a truly unique alternative that gives performers the option to work independently or promote their call buttons and links from existing services.

Unlike most platforms, we allow performers to be independent. This means that they can speak directly to the customers, work-out alternate payment options, and even use various forms of communication (including Skype, Google Voice, etc.).

We also have an amazing user-to-user call system that includes audio/video and text chat. However, it is not required that you use our call system. We have included a screenshot on this at the bottom of this interview.

sin_cats_example_profile_pageHere is a list of things you can do on Sin Cats:

1. Give your private email address to customers.

2. Use and post your own billing methods (Amazon Wish Lists, Dwolla, Netspend, Phone Card, etc.). Basically any method you wish to use to transfer funds directly from the customer to you is accepatble.

3. Post or sell your IM contact details (Skype, AIM, etc).

4. Sell pictures and charge customers directly and in any format you wish.

5. Sell videos and charge customers directly and in any format you wish.

6. Sell audio files and charge customers directly and in any format you wish.

7. Post FREE call codes and display them publicly on our call code board (this will get you tons of new customers)

8. Contact customers off-site through any means that is acceptable to both you and the customer (phone, email, Skype, etc.)

9. Use our website for adult dating. (Yes, you can actually hook-up with customers if you want — please note that this can be dangerous and therefore you need to use precaution!)

10. Post payment options to other pay per minute platforms. If you have accounts on other websites and wish for customers to pay and connect with you through those sites you can post call button codes, links etc.

11. Give your private phone number to customers. We have a user-to-user call system option that provides completely secure and anonymous connections from anywhere in the world; however, if you want to give a client your private phone number you are welcome to do so.

12. Text customers from your phone.

13. Use our website for adult networking beyond traditional phone sex and webcam. This includes modeling, content writing, website design, website services (development, adverts, etc).

You can do practically ANYTHING you want on Sin Cats (as long as it is legal of course).

Our goal is to help provide a vibrant and open platform for adult performers to network, make money, and ultimately have far more choices then what is currently available on existing pay per minute phone sites.

We have heard terrible stories of PSOs not receiving payment, losing money from chargebacks, losing 50% (or more of their earnings due to website fees), getting kicked off of a website for sharing off-site contact information, etc. We believe that there needs to be a site that caters to adult performers that wish to be independent, or at least have an additional option from the traditional pay per minute website.

Just to be absolutely clear, operators allowed a profile page or blog space which allows them to link to their own websites, social media, profiles at phone sex sites, etc. right?

Yes! In fact we have included a wide range of amazing features. Each operator has their own profile page, search terms, blog (and blog RSS feed), friend section (to send and receive friend requests), sidebar friend widget that displays who is online and a quick ‘send message’ option), image gallery, video section, audio creation section, media library (where images, videos and audio files can be uploaded, stored and sent to users via email or embedded), private inbox, newsletter system and more.

Sorry if that was a run-on sentence, it’s just that we have so much that is included in the operator section that it is hard to fit into one sentence.

Operators are also free to promote their own websites, call buttons, social media and profile links to other phone sex sites, as you can see in this example profile page (image on the left side of this post).

As mentioned, part two of this Sin Cats interview will be published tomorrow!

UPDATE: Part Two is here.

Is this your first time here? You may wish to read this post and my Statement Of Purpose.

Yes, I am on Twitter! @PhoneSexSecrets

What You Can Learn About Culture From Sex & Sex Work

I was showing a PSO client how to use Google Trends yesterday when I spotted an interesting trend…

Question: According to Google, what region of the world has the highest probability of searching for femdom?

Answer: Syria.

(Click images for larger views.)

phonesexfemdomsyria

Not only has there been a growing interest in female domination services, but the increase in such Syrian searches appears to align with rise of the Syrian conflict or Syrian Civil War which began in 2011 with the Arab Spring protests.

Also, this fetish interest has sharply increased — some might even say it has “spiked” — in recent weeks. In fact, a closer look shows that Syria has a lot of related femdom searches — including a number of “Breakout” search terms, such as for feet, fetish, etc. In case you don’t know what “Breakout” means, it is defined by Google as a search term which grew by more than 5000%. Yes, 5000%!

syriafemdomfetish

Part of me wants to go down a deep rabbit hole and research the possible causes and connections. But that’s time, and time is money. So I’m just going to go with what I know about human sexuality and sex work in general:

1.) When human beings are stressed, there is a strong increase in sex drives especially in terms of desires of the kinky and taboo kind. (And what can be more taboo in a culture that demands women submit to men than femdommes?)

2.) Those professing extreme conservatism, be it religious or political, are often doing so to suppress their own taboo urges. (Can you say, “hypocrites”?)

If you, like I, are seeing an increase in such international callers (often most visible to me in the demand for all sorts of religious humiliation sex game requests), this may explain it.

Back To School Phone Sex Tips

The summertime slowdown is about to end. In part, as the Peck & Call Girls said, because back to school means more free time for dads.

And it’s not just dads either.

In other words, the temperatures are about to lower — but the phone sex business is about to heat up again!

clueless-about-phone-sex-pssDuring last few weeks or days of summer, here’s a checklist of things you may want to address to make the most of the increasing demands in phone sex services — and before things get too busy:

+ Look over your profile and listing pages with a critical eye. Inspect them for typos, misspellings, and the like, as well as review them in a general sense. Do they need refreshing in terms of wording, photos, or other graphics? Have you changed your services in any way which is not reflected in your listings? With the increased traffic, you want to make sure those extra views convert.

+ Review the terms of service at the platform site(s) you are using; make sure you are in compliance.

+ Now is likely one of those times you may be about to change your work hours. Whether or not you’ve posted your schedule (or otherwise mentioned your general availability), this is the time to note and announce any upcoming changes. Do so via your profile and listing pages, your blog/website, social media, and via direct contact with clients (newsletters, mass mailings, messages, and email).

+ Speaking of schedules, don’t forget to include time for yourself. Building time into your schedule for exercise, plenty of sleep, and other self-care time is needed not only for your health and to manage stress but to provide great customer service.

+ Assess the status and quality of your tech gear. This includes standard gear such as phones and headsets; PC, laptop, tablet; as well as related batteries and chargers, etc.. If you produce your own photo content, your cameras too. Now is absolutely the time to do this as Amazon, eBay, and many other retail outlets have great back to school savings on such things!

+ Similarly, asses the status and quality of your webhost, audio software, apps, etc. Also, if you haven’t yet invested in a domain name, do it now so the search engines etc. can catch up.

+ Increase your promotion activities so that you’ll be right in front of all those hungry, searching eyes. This includes, but is not limited to, blog posts, Tweets, etc. (Tip: If you have successful or great posts on Tumblr or Twitter, repost them for the more exposure in front of the increasing audience.)

+ Work ahead by creating blog posts, Tweets, etc.. Save or schedule them for posting so that when you are busy with callers, your blog and social media accounts remain active and fresh. Don’t forget to include labeling your photos and making graphics!

+ Research advertising options and make a list of your best bets so that, when you have the money to reinvest but are short on time, you quickly know where to go.

Also, while the Fall season ushers in a busy business time, it quickly leads to the holiday season which is even busier (at least in terms of personal and family time). As with the above tip regarding working ahead in blogging, you may also wish to safely prepare Pay to View items, Goodies, store products, etc. That way, you’ll have hot and fresh offerings at the ready.

Prepare now by checking to see if you have enough content; if not, take or procure the photos, create the audio and text files, etc. If you don’t have the money to purchase content right now, research and window shop for what you need so that, as with advertising, you are all set when you do have the funds.

Phone Sex Operator Photo Content, Blogs, Etc. For Sale To PSOs

When I tweeted about a PSO leaving the business and selling off her domain name, blog, and content including photos, the response was pretty big. Not only did I broker that sale in two days, but there were other requests for more of the same.

There are currently three other offerings from phone sex operators who are retiring or retiring their characters. The details are below. If you have any interest, you must first contact me either via NF or MPS so that I can verify that I am working with a person of legal age to buy such materials. I repeat: I will not begin any discussions via comments, emails, tweets, etc. You must contact me either here or here to begin the discussion. (Use the “send message” option.) That means you must either have an account or make one for the purposes of contact. No exceptions.

#1 Messy sex, erotic foodie, fetish niche blog. Includes domain name and all written content at the blog, should you wish to keep or edit it. Domain has “phone sex” in it and is over 4 years old; has over 6,000 external back links in place. Price: $100.

#2 Blonde white woman photo content. Was used as a femdom or mistress, but you can use it as you wish. Approximately 100 photos, including completely nude; was not originally purchased as custom or exclusive, but model/photographer/site no longer around, so no longer available to sell.* Price: $150

(If you wish to include blog content in the sale, including moving it to your own domain and even using proper redirects for backlinks, that may be possible — with additional fees.)

* I may still be able to contact the photog if more photos of this model are sought.

#3 BBW redheaded white girl photo content. Briefly used in submissive listing, but can be used as you wish. Originally purchased as exclusive; 352 photos, including explicit sex toy play. Price: $400. SOLD

Today’s Phone Sex Marketing Tip: Watch Your Ps

Have you evaluated the seven Ps in your service marketing mix?

Most people have heard of the Four Ps in marketing: Product, Price, Place and Promotion. But did you even know that when it comes to services (which phone sex definitely is!) there are an additional three Ps?

The additional P’s for service providers are: People, Process, and Physical Evidence.

People is primarily you, dear. But, whether you work for a dispatch company or are an independent PSO using a platform service, your clients may encounter other people along the way. Even if only in an occasional customer service sort of a way. Yet those people reflect your business too. Because most of us are using some sort of platform service, the “People” part may also fall under another P — “Process.”

Process refers to business processes and systems which are part of how the services themselves are delivered or executed. This means not only how calls are connected, but other aspects of communication between you and your clients, you and your prospective clients, such as messaging and how the billing is handled. Again, this is typically part of the phone sex platform service — and why it is vital that you consider (and occasionally reconsider) how well they work for all parties involved.

But the Process is not only limited to the platforms.

Consider your email service provider, your website and its contact forms. Are they up to snuff? What’s more, evaluate your physical systems — everything from the telephone you take your phone sex calls on to your laptop, tablets, and other work devices. Don’t forget the batteries, headsets, cords, etc. And remember things such as software updates, Internet connections, and mobile phone plans too; they are all part of the Process. Are these tools providing the best quality for your business? Or are they inefficient, low quality, or otherwise getting in the way?

I once advocated for evaluating such things annually. But now, with the speed of tech — and the fact that such leaps in technological advances seem to be resulting in companies producing nearly ephemeral products with short lifespans, it’s best to do this sort of evaluation several times a year.

Physical Evidence is admittedly trickier in our virtual sex service world… In traditional service professions, Physical Evidence often begins with the physical space in which the service takes place, a meeting is held, or a client otherwise visits. Think of the ambiance in a restaurant, a hospital, or an accountant’s office. Such settings are part of the service businesses brand. In other cases, the service may result in a physical thing, such as a report or a customized object. In those cases, Physical Evidence includes not only the “thing” but packaging which signals the service’s brand.

But what in the world would the “Physical Evidence” of phone sex be?

Here we must take some cues from the medical world.

In many cases, it’s the cure for what ails you. Your fever or pain goes away; your nose is smaller or your bust is bigger. According to Wikipedia, it also includes the “scar left by a surgeon, [as this] reminds or reassures the consumer that the service took place, positively or negatively.”

Seen this way, the Physical Evidence of a phone sex call would be, err, shall we say “the orgasmic residue” — cum and any tissues or wipes used to clean it up. Or, if you’re into the tease and denial, then the raging hard-on. But these too are rather temporary and ephemeral things. (For health’s sake, we hope so!)

This is why some PSOs sell intimate things, such as worn panties, and offer other more lasting or tangible items. Even digital photos, audio recordings, texts, and emails offer something more lasting they can refer to and (hopefully) be pleasantly reminded of your services by. Yes, such things can be sold and boost your bottom line too; but consider gifting your callers and clients with a little something now and then. See if that sort of thing, a sense of Physical Evidence to your services, just doesn’t make a positive impact on your business.

In many ways, evaluating the marketing mix of your phone sex or virtual sex service business is simply a matter of good manners. Eliminating difficulties in communication is really just the polite thing to do. Sending a photo or text message may be taking care of your business’ Physical Evidence — but it’s also a nice way of saying “Please” and “Thank you” too. When you think about it, dedication to your service marketing Ps is an awful lot like minding your Ps & Qs. So please don’t forget or overlook your manners. Thank you.

Phone Sex Operator “Little Black Book” Tool Survey

Phone sex operator Sarah Collins is developing a website application tool for the PSO industry called Black Book Vault (BBV). Like me, Sarah is a data hound, always using data to improve her business. But after finding other customer relationship management (CRM) tools lacking in terms of her phone sex business, she decided to create her own CRM software specifically to help POSs with their work. BBV will allow operators to enter notes on clients, gather data on transactions, and run various reports to discover trends (such as busiest times of the day and most popular fetishes) and evaluate advertising and promotions in terms of ROI — all so that you can find where you are making the most money and maximize it.

(Not to mention, this is better organization than paper notes & various documents — and more reliable than notes in platforms which can disappear without notice!)

It’s goal is to create a solution that empowers its users to make better business decisions through data management. The core functions of BBV will enable the PSO to:

• Quickly Capture Client & Transaction Info

• Run Reports, Analyze Metrics & Identify Trends

• Keep Everything Backed Up, Safe & Secure

After speaking with Sarah as length, I think it’s a fabulous idea and I will be participating in the site’s blog, once BBV officially launches.

But before BBV can launch and become the ultimate PSO CRM business tool, Sarah and her tech partners want more information. To that end, there’s a survey you can take. I really hope all of you will participate and give Sarah and her crew information about what you want and need.

As a thank you, BBV will give you a special link that you can use to refer other phone sex operators; for every 3 eligible referrals, you’ll then get a $10 Amazon giftcard code. Do not game this reward system. One, it’s not classy. Two, fake info can, and will, be traced via ISPs — but that just makes extra work and will delay the creation and release of Black Book Vault. Three, any fake or duplicated info will skew the survey data and impact the results, resulting in less accurate information for creation of this tool. And four, scamming for extra rewards will cost BBV money — which could very likely result in a higher cost of the tool. Bottom line: Accurate information about what PSOs want is necessary, so don’t be a jerk.

black-book-vault

Sex Feed Aggregator Promotion

Since Gracie Passette has re-launched Sex Kitten, she has not opened the site’s popular sexy blog feed aggregator to new submissions.

The Sex Kitten Feed uses the approved sites’ RSS feeds and displays the most recent posts or additions in one place. Not only do these sites get exposure at the site’s Feed page, but there’s nifty widgets that are literally showing at hundreds, if not thousands, of sex blogs and adult websites — which means sites in the feed have great exposure, right in front of randy men who are looking at sexy things.

[Note: When you compare the Feed page links to what appears in the widgets, you’ll see that the widgets are kept cleaner, with only the most recent post from the most recently updated sites; it keeps sites with lots of updates from filling up the widget.]

Because Gracie and I go back a number of years together, she’s consented to letting me sell space in the Sex Kitten Feed to PSOs. To do this you must have a blog (or website or social network profile, etc.) with an RSS, Atom or other web feed; the aggregator requires a feed to display.

There are two options:

1) Have your feed added to the Sex Kitten Feed for a one-time fee of $39. No need to link back, do anything. Just make the one-time payment, provide the information in the form, and that’s that.

Pay at NiteFlirt

2) If you want to add one of the Sex Kitten Feed widgets to your site or blog, you can grab the code here (along with some button graphics if you’d rather just link to it that way). Then you’re only charged a one-time fee of $19. It works like this:

Step One: Add widget or link to your blog or website sidebar. (Must be displayed on all public pages.)
Step Two: Make payment.
Step Three: Return the requested information.

Pay at NiteFlirt

(If you pay for this service and remove your feed widget &/or link, you will be removed from the Sex Kitten Feed and need to pay again to be reinstated or to participate in the widget-free submission. No exceptions.)

If you’d prefer to pay via other means, contact me.

If you have multiple sites, you are welcome to submit each one of them with the proper submission fee.

In the event that a submitted site/feed is for some reason deemed unacceptable, your submission fee will be refunded.

Submitted feeds will be added promptly; typically within 48 hours.

Please note that the feed aggregator cycles roughly every 20 minutes; depending upon when your site was last updated and when the aggregator’s script cycle was last run, your site may not show up immediately.