Tag Archives: data

What Influences Phone Sex Caller Decisions?

As The Wall Street Journal reports, “Media consumption habits continue to shift rapidly, with mobile devices, social media, streaming services, and binge-watching redefining the landscape.”

That’s not likely earth-shattering news to you; but what is interesting about Deloitte’s Digital Democracy Survey are the insights you can put to use in terms of marketing your phone sex business. Particularly the fact that for millennials (ages 19-32) recommendations from their social media circle and online reviews now carry more weight than TV advertising.

Most of us cannot afford TV ads anyway. But look at what holds spots #3 & #4 — those are things you can use and leverage! These findings were also seen in the phone sex caller survey results.

According to my phone sex caller survey, phone sex callers most definitely do not make phone sex recommendations to their family & friends. And adult services are definitely limited in terms of what social media can be used. However, you can make the most of client feedback (and phone sex review sites).

While some platform sites, like NF, do not allow you to post or share member names, you can still refer callers & potential callers to your feedback pages via links. If you are lucky enough to have actual clients using social media, they can share their reviews of you — and you can then share them yourself. And you can use good old fashioned testimonials on your phone sex website too.

Phone Sex Caller Survey Results To Help You Work Your Phone Sex Business

Over the past five years, on & off, I’ve run a survey for phone sex callers. Compiling the data was no easy feat as one after another of the free survey sites either departed or no longer allowed free surveys. So, while the questions and the answer options remained the same, I needed to do some work before I could present the results of the nearly 5,000 responses. (To be precise, there were 4,773 survey participants).

First, I meticulously ran the numbers of each survey. Then, I had to compare the results to see if there were any trends or insights to be gained from each set of results; there was no statistically significant difference. Next, I combined all the survey result data, rendered charts & graphs — and compiled all the result findings into a whitepaper available for purchase via NiteFlirt.

The results of my analysis include, where notable, include any comments from survey participants who went that extra step to email their thoughts. (Any such comments are shared under anonymity and are provided as anecdotal support or clarification.)

Results include:

  • What turns potential callers on — and off — in profiles and phone sex listings
  • Where callers start looking for independent PSOs
  • How important are photos — and what’s important about them
  • When and why phone sex operator blogs, websites, social media, etc. are important

Also included: break down by age demographics.

Disclaimers: Survey participants were self-described paying phone sex clients who volunteered to participate in an online survey. In other words, it likely does not have a representative sample. For example, an online survey certainly is affected by the lack of participation in populations which are less likely to have internet access.

However, to my knowledge, this is the only survey which provides insights into some of the demographics, concerns, turn-ons & turn-offs, of paying phone sex callers. It is provided as helpful information in terms of marketing your phone sex business. It is available as PDF containing 3,300+ words, 26 pages, with 12 graphs. You can buy it here. The whitepaper is absolutely under copyright; there is no sharing, posting, publication, or other transmission of this report or its findings without my express written permission.

Once you read the phone sex survey whitepaper, if there’s something specific in the results you are looking for help with, if you’d like more detailed information about your specific target audience demographic, feel free to schedule your personal phone sex business consultation.

Is this your first time here? You may wish to read this post and my Statement Of Purpose asap!

Yes, I am on Twitter! @PhoneSexSecrets

What You Can Learn About Culture From Sex & Sex Work

I was showing a PSO client how to use Google Trends yesterday when I spotted an interesting trend…

Question: According to Google, what region of the world has the highest probability of searching for femdom?

Answer: Syria.

(Click images for larger views.)

phonesexfemdomsyria

Not only has there been a growing interest in female domination services, but the increase in such Syrian searches appears to align with rise of the Syrian conflict or Syrian Civil War which began in 2011 with the Arab Spring protests.

Also, this fetish interest has sharply increased — some might even say it has “spiked” — in recent weeks. In fact, a closer look shows that Syria has a lot of related femdom searches — including a number of “Breakout” search terms, such as for feet, fetish, etc. In case you don’t know what “Breakout” means, it is defined by Google as a search term which grew by more than 5000%. Yes, 5000%!

syriafemdomfetish

Part of me wants to go down a deep rabbit hole and research the possible causes and connections. But that’s time, and time is money. So I’m just going to go with what I know about human sexuality and sex work in general:

1.) When human beings are stressed, there is a strong increase in sex drives especially in terms of desires of the kinky and taboo kind. (And what can be more taboo in a culture that demands women submit to men than femdommes?)

2.) Those professing extreme conservatism, be it religious or political, are often doing so to suppress their own taboo urges. (Can you say, “hypocrites”?)

If you, like I, are seeing an increase in such international callers (often most visible to me in the demand for all sorts of religious humiliation sex game requests), this may explain it.

The Key To Attracting More Male Callers May Lie In Dating Study Info

A recent study, An Experimental Study of Men’s and Women’s Personal Ads, took a look at what characteristics women and men appear to be looking for in their partners by placing fake personal ads online and studying the results. The complete study must be paid for to be read, but Justin Lehmiller, PhD, breaks it down in an article for Playboy:

Specifically, four ads were posted under the women seeking men (WSM) section, while another four ads were posted under the men seeking women (MSW) section. Each ad ran for two weeks. The ads were very similar in nature, but each emphasized a different personal trait.

The WSM ads varied in terms of whether the woman described was slim and attractive, sensual and passionate, or successful and ambitious. The fourth ad was generic and didn’t mention any of these characteristics.

Since the phone sex industry primarily banks on male callers and clients, I am going to focus on what the research revealed about dating ads placed by (fake) women and the (presumably heterosexual) men who were interested in meeting women.

As expected, the women presented as thin and attractive received significantly more replies from male suitors than women who were described any other way.

Women presented as successful and ambitious received the second highest number of replies. Their response rate was significantly higher than the sensual/passionate and generic ads, which were essentially tied for last. Thus, both good looks and success increased the likelihood of a woman getting a reply.

traits men look for in women

While Lehmiller — and Gracie Passette, where I first found this study — both point to the biological or evolutionary drives behind the to-be-expected “men seeking beautiful women” phenomenon, you can also see how changing cultural norms (or perhaps a defense against “gold diggers”?) indicate a strong positive reaction to successful women as well.

If you’re wondering why I’m mentioning this, it should be fairly obvious: This is about how female phone sex operators can better market themselves to appeal to male callers.

Generally speaking, presumably heterosexual men are attracted to women culturally defined as “attractive.” Your specialty niche market mileage may vary, of course.

But perhaps what is most remarkable is that the dating ads paced in this study were text-only, with no photosThis offers several splendid insights for the marketing savvy PSO.

#1: Men were responding to the words used in the description, not to any photographs provided or images used. This is not to say that had photos been included they would have been overshadowed by the text; I’m sure the photos would speak louder than words. But clearly words do count. And therefore you should be sure to include them in your profiles and listings.

#2: “Success” is sexy. This, according to the study, is true for both men and women. Whether it is high ratings, positive feedback, blog awards, etc., showing off your successful side can only help you in your appeal to phone sex callers.

#3: People have more than one trait. While this study focused on three individual specific traits in order to get clear results, note that the fourth ad was called “generic.” Not only did the generic ad not mention the other three traits, but it was the worst performing ad. So while it was noted that combining beauty with success may have been extremely powerful, you should also beware that trying to be “all things” may leave your ad or services looking generic. Yes, you have more than one facet to set to sparking; but don’t  focus on so many that none stand out.

#4:  Men were responding to how (supposedly) real women were describing themselves. Which leads to something and not touched upon by either Lehmiller, Passette, or the study itself. Were the men responding merely to “attractive physical descriptions” alone, or did the confidence displayed by a woman describing herself as attractive play some role in it? Confidence is sexy! So no matter how you describe yourself, how many facets you display, be confident in describing them and yourself!

Misleading Phone Sex Numbers

In an article about education in the UK, Students and phone sex: “Why not work as a phone sex operator and pay your way through University”, the author’s premise is “Why not work as a phone sex operator and pay your way through University to scale down the amount of debt you are left with at the end?” However, there are some misleading numbers or connections about the money to be made as a phone sex operator:

Despite the lack of adverts and official publicity, a report published by Durex revealed the 45% of the population have tried phone sex before, with 56% researching companies on the internet.

The report mentioned was condom company Durex’s 2009 British Sex Survey, of which little information is known (and likely bears the same concerns as their Global Sex Survey). Regardless of whether or not the survey results are accurate enough to provide any statistical data worthy of counting on, the author of the article, Nicole Froio, misuses the survey results.

First, while it is true that 45% of the respondents stated that they had participated in phone sex, the following “with 56% researching companies on the internet” is an unrelated matter. The survey question was “If you wanted to know about sex, where would you get the information?” It had nothing to do with phone sex. So, while 56% percent of survey participants stated they would go “online” to get information, it was to get “sex information.” Which sounds more like those answering the survey were talking about looking for “sex ed” information online, not necessarily performing research regarding phone sex companies or even shopping for phone sex services.

That leads us to the other issue.

Of the 45% who said that they had participated in phone sex, there’s no indication that they had ever paid for any of their phone sex. Just as roughly 40% also stated that they had participated in spanking, there’s no indication whether they had ever paid to participate in a spanking session (or if they were the spankee or the spanker). There is simply no data on whether any of these sexual activities were paid for.

The survey (amazingly!) did include “paid for sex” as an option for the “Do you own or have you tried any of the following…” question; and 5% of the survey participants said they had. But as for whether any of the 5% of people responding had ever paid for phone sex is unknown.

But that’s not the way the Froio presents the survey results. (In fact, omitting the paid for sex info entirely is also a problem.) And that’s a shame.

There is money to be made in phone sex; but we shouldn’t mislead people with numbers.

Magic Numbers?

During yesterday’s consultation, a client asked a common question: Is there a best age for a PSO to be?

While platform sites often have a “member since” date showing in your profile (making math possible!), here’s some data on ages men find “attractive”:

Data_9780385347372_3p_all_r1.j.indd

Charts from OKCupid, showing how straight women and men rate each other based on ages. For women, the men they find most attractive are roughly their own age. For men, the women they find most attractive are roughly the same age – 20 to 23 – regardless of the age of the man.

Found via; more details here.

Phone Sex Operator “Little Black Book” Tool Survey

Phone sex operator Sarah Collins is developing a website application tool for the PSO industry called Black Book Vault (BBV). Like me, Sarah is a data hound, always using data to improve her business. But after finding other customer relationship management (CRM) tools lacking in terms of her phone sex business, she decided to create her own CRM software specifically to help POSs with their work. BBV will allow operators to enter notes on clients, gather data on transactions, and run various reports to discover trends (such as busiest times of the day and most popular fetishes) and evaluate advertising and promotions in terms of ROI — all so that you can find where you are making the most money and maximize it.

(Not to mention, this is better organization than paper notes & various documents — and more reliable than notes in platforms which can disappear without notice!)

It’s goal is to create a solution that empowers its users to make better business decisions through data management. The core functions of BBV will enable the PSO to:

• Quickly Capture Client & Transaction Info

• Run Reports, Analyze Metrics & Identify Trends

• Keep Everything Backed Up, Safe & Secure

After speaking with Sarah as length, I think it’s a fabulous idea and I will be participating in the site’s blog, once BBV officially launches.

But before BBV can launch and become the ultimate PSO CRM business tool, Sarah and her tech partners want more information. To that end, there’s a survey you can take. I really hope all of you will participate and give Sarah and her crew information about what you want and need.

As a thank you, BBV will give you a special link that you can use to refer other phone sex operators; for every 3 eligible referrals, you’ll then get a $10 Amazon giftcard code. Do not game this reward system. One, it’s not classy. Two, fake info can, and will, be traced via ISPs — but that just makes extra work and will delay the creation and release of Black Book Vault. Three, any fake or duplicated info will skew the survey data and impact the results, resulting in less accurate information for creation of this tool. And four, scamming for extra rewards will cost BBV money — which could very likely result in a higher cost of the tool. Bottom line: Accurate information about what PSOs want is necessary, so don’t be a jerk.

black-book-vault