Tag Archives: photos

Marketing Is Like Phone Sex: Remember To Use Your Words

I don’t like to complain about the work others do; especially when it’s the kind of work I do. I think it looks like a cheap sales pitch. But recent work/events have prompted me to jot down some quick thoughts. So while I do create graphics, websites and blogs, phone sex profiles and listings, please don’t read this quick set of notes as a “pick me” sales pitch. Read this to learn. Read this so you can think critically about what you need to do, or what you need to consider if you hire someone to do these things for you. (As always, I prefer to “teach you to fish,” even if I do end up creating things for you!)

Here’s today’s lesson: I do not recommend relying solely on graphics for your phone sex operator pages.

Here I am not referring to inserting photos or other images; I mean graphics which have text “printed” on them — mistakenly serving as the text. Like this:

girl_six__phone_sex_movie_poster

While this movie poster for Spike Lee’s Girl 6 (which is about being a PSO!) looks like a nice marketing piece, it is not well-suited for the Internet.

Many people think sort of “fancy” image based look allows for more “flair,” or even provides a more “professional” look. We do, after all, continue to hear how powerful images are in marketing, especially in social media. But relying so completely on images does not work well for either search engines or actual human beings. Let’s not forget that the entire point of search engines is to help humans find what they want. Let’s not forget that the goal here is to have actual human beings find you, then pay to speak with you.

You can argue all you want about how effective search engines are. You can complain (rightly so) that search engines censor adult things. The whole concept of SEO can give you a headache. But if you want to be found, be it on Google or even within the phone sex platform site itself (which has its own search engine), you need to use your words — and in text format.

That’s text; not words laid on top of a photo or other image.

Text is the stuff in this post that surrounds that phone sex movie poster. It’s the stuff you can highlight, copy, and paste. (But don’t publish it anywhere else, as that’s in violation of my copyright; this is just a tip in recognizing what text really is.)

Text in your pages, those on your website as well as individual phone sex listings, is really, really, really important.

Don’t believe me? Trust Rand Fishkin and the Moz Staff:

Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine crawlers, despite advances in crawling technology.

Even with the improvements in (and increased use of) image searches, Google et al. uses text, actual words, to assist in this process. Heck, human beings use text when they start a search, right? Right.

So use your words, and use them in text format.

The other problems with such image or graphic based pages are:

* Often such graphic-based pages are created in such a complicated way that it will be difficult for you to edit as you wish. Case in point: A client just spent $300 to have me break down another designer’s code so that she could simply update her site with new photographs of herself! This may be great for the designer who gets to bill a client every time she wants a change, but it doesn’t do much for your self-sufficiency — or bottom line! (Again, why I prefer to teach you to fish!)

* If there’s a problem with a server, image host, etc., there is literally nothing on your page. Not. A. Thing. Except, perhaps, those broken image icons. How professional or fancy is that?

* And there are those humans who have problems reading the words on graphics. This includes those who are blind or otherwise visually impaired who use screen reading software that translates page contents into synthetic speech. Typically, such software relies on use of the “alt image tags” — but I’ve yet to see a designer take the time to transcribe all the words artfully placed on an image in such a tag. (Heck, many do not even use the tags at all! Especially silly to miss, as search engines use them as well.) You may not feel that folks with visual impairments make up a huge part of the phone sex market; but phone sex is certainly more desirable for many than watching camgirls or porn.

Additionally, many older folks may need larger text due to declining vision. While these folks typically have enlarged the font size on their browser’s settings, this does not help with images or graphics. And, in fact, enlarging the size of the graphics themselves may render the words blurry or otherwise even more difficult to read. (Additional tip for the day: In case you haven’t yet booked your consult session with me, you likely have not heard me preach about how older men are a prime target market. You do not want to alienate these potential callers!)

Can you afford to turn all these people away simply by relying so much on images?

Please, consider these things when creating your sites, pages, listings, etc. Even if you don’t do the work yourself, discuss this with your adult web designer. Make sure they are producing work that is beneficial for you and your phone sex business.

Yes, I am on Twitter! @PhoneSexSecrets

Is this your first time here? You may wish to read this post and my Statement Of Purpose asap!

Why Your MPS Account May Suddently Not Be Active Today

Phone sex platform site My Phone Site (MPS) is at it again. And, whatever you think of their communication skills, this latest action is sure to negatively impact your phone sex &/or cam business.

At 11:18 PM (Central Time), I received a “System Feature Update” email from MPS. It was an announcement regarding performer images as they relate to 2257 compliance — which would result, for those not in compliance, in operator profiles being rest to a pause or pending status, i.e. accounts being inactive, on Thursday, March 10, 2016 Noon PST.

MPS 2257 email notice

Yes, they gave operators roughly 12 hours to comply — and, for many PSOs, eight of those 12 hours are spent sleeping.

But that’s not the worst part.

MPS 2257 emailThe email included, supposedly, additional detailed information — most of it unable to be read. (See screenshot of full email at left.)

I presume this was an issue with cut & pasting text full of characters that were not properly encoded (unicode). Whatever the reason, within a minute of receiving the email I replied to MPS stating the issue with merely reading the email. Two hours passed…

While I waited, I tried to decipher the text I could read.

I certainly believe MPS should comply with the law. And I admit I’m no legal expert. (Legal requirements here.) But some of what MPS is requiring seems unnecessary, especially in terms of profile images.

Many sites consider themselves to be a technology service, exempting them from many 2257 issues. And while the sale of photos and videos would likely need such 2257 documentation, profile images (especially as they are not allowed to be nude or explicit) are free from such things.

But then, there’s this confusing line:

The use of custodian content will not be allowed as these do not include the 2257 required documents and even if the content site you purchased them from has these documents, the company needs to have them on file.

I’m not sure if “custodian content” means purchased content… But legally purchased adult content sold for such use absolutely does come with proper 2257 documentation. But, apparently, MPS does not allow you to use such model content as they offer no place to upload it; they only offer a place to download forms for you to use if you are the person in the photos.

And then there’s this:

Each profile MUST have a real person depicted in the photo and show the entire face of the model. No faces cropped, or animated/cartoon pictures or photos with just words

Obviously, this removes me from using MPS. (And don’t think I have not considered this to be their way to rid themselves of me.) But beyond the personal concerns, it is clear that MPS is making huge changes based on more than 2257 concerns. Even if this is all terribly difficult to read, one can read between the (terribly garbled) lines and see that MPS is trying to make all operators use their own photos.

In any case, those of you who are using your own photos — and showing your faces, you now have 10 hours to get MPS your info (even if they don’t state where to send it) and hope they verify the documentation within that window as well — or you account(s) will not be active.

Actually, in rereading the email, it seems that all accounts will be set to pending on Thursday, March 10, 2016 Noon PST. And then the review process will begin. This from a company that admits it is understaffed. So, good luck.

UPDATE: Two and a half hours later, right after I published this (of course!), MPS resent the emailed announcement. This one was legible. Here’s the text:

Phone sex secrets

This email is regarding the Federal Law 18 U.S.C. Section 2257 which imposes name and age verification, recordkeeping and labeling requirements for all pictures shown on adult oriented websites.

Therefore, we are required by law to have these documents on file. A photo ID and signed model release will need to be uploaded for each character profile you have on any of our systems. If you are using your own photos, please click http://myphonesite.com/2257modelrelease.pdf to download a model release for your use.

The most effective way to ensure all active profiles are 2257 compliant will be to set the entire system of operator profiles to a pause/pending status on Thursday, March 10, 2016 Noon PST.

Our support team will then review each profile that has submitted the required documents and, if we feel these items match the model being used, the profile will then immediately be set to an active status.

Please note the following items below:

The use of custodian content will not be allowed as these do not include the 2257 required documents and even if the content site you purchased them from has these documents, the company needs to have them on file.

Each profile MUST have a real person depicted in the photo and show the entire face of the model. No faces cropped, or animated/cartoon pictures or photos with just words

There is to be NO nudity or explicit acts shown anywhere on the system. We recommend using a headshot of the model and save the nudity for store items.

The documents you upload MUST also match the following and be free of nudity: free photo galleries, paid store items, embedded images in the about me section, blog and news posts, website banners, etc. Please also do not use excessive gaudy cover-ups as they will not be approved.

If we feel the photo ID does not match the above items, the profile will not be set to active.

Each profile has a REAL NAME section at the top that is NOT visible to the public. Please make sure that the REAL legal first and last name of the provider who takes calls for that character is in this box and that they have a verified MPS bank account that matches this name.

MPS Bank – Every person who takes calls on MyPhoneSite MUST have a verified MPS bank account. We do not allow website owners to pay their providers outside of our system. If you are found to be circumventing the system, you will be terminated immediately.

These rules and the 2257 documents will be required for all profiles listed on the following websites:

MyPhoneSite.com
PhoneMoreSex.com
PhoneSexBook.com + Website Owner White Label Sites

We apologize for any inconvenience.

If you have any questions, please let us know.

Support
myphonesite.com

I did reply, asking where we were to send our 2257 documentation.

And then, 20 minute later, I sent another email, asking when we could expect accounts to be made active again, etc.

No, I won’t be holding my breath for any reply.

I hope that those of you who find yourselves suddenly laid-off in this latest MPS move aren’t going to suffer too much.

(Another) UPDATE: An hour after that, Samantha from MPS responded to some of my questions.

  1. You are allowed to use purchased model content, so long as you have the proper 2257 documentation.
  2.  You upload the information in your operator profile page, where you upload your profile image. See image:

screencapture-myphonesite-mps-profile-add-2257-doc

Also, regarding how long this should all take:

Once you upload your documents, we will review the provider accounts that have after the system goes to pause at noon pst. We will be working around the clock to review everything, so it should be less then a few hours for your account to be inactive.

But still no word on what to do if you, as I do, use a logo or non-photo image. (And I specifically mentioned that I do not sell any such images.) I will update if/when I hear anything more.

(Oh, how late I stay up just to help you!)

Yes, I am on Twitter! @PhoneSexSecrets

Is this your first time here? You may wish to read this post and my Statement Of Purpose first!

The Key To Attracting More Male Callers May Lie In Dating Study Info

A recent study, An Experimental Study of Men’s and Women’s Personal Ads, took a look at what characteristics women and men appear to be looking for in their partners by placing fake personal ads online and studying the results. The complete study must be paid for to be read, but Justin Lehmiller, PhD, breaks it down in an article for Playboy:

Specifically, four ads were posted under the women seeking men (WSM) section, while another four ads were posted under the men seeking women (MSW) section. Each ad ran for two weeks. The ads were very similar in nature, but each emphasized a different personal trait.

The WSM ads varied in terms of whether the woman described was slim and attractive, sensual and passionate, or successful and ambitious. The fourth ad was generic and didn’t mention any of these characteristics.

Since the phone sex industry primarily banks on male callers and clients, I am going to focus on what the research revealed about dating ads placed by (fake) women and the (presumably heterosexual) men who were interested in meeting women.

As expected, the women presented as thin and attractive received significantly more replies from male suitors than women who were described any other way.

Women presented as successful and ambitious received the second highest number of replies. Their response rate was significantly higher than the sensual/passionate and generic ads, which were essentially tied for last. Thus, both good looks and success increased the likelihood of a woman getting a reply.

traits men look for in women

While Lehmiller — and Gracie Passette, where I first found this study — both point to the biological or evolutionary drives behind the to-be-expected “men seeking beautiful women” phenomenon, you can also see how changing cultural norms (or perhaps a defense against “gold diggers”?) indicate a strong positive reaction to successful women as well.

If you’re wondering why I’m mentioning this, it should be fairly obvious: This is about how female phone sex operators can better market themselves to appeal to male callers.

Generally speaking, presumably heterosexual men are attracted to women culturally defined as “attractive.” Your specialty niche market mileage may vary, of course.

But perhaps what is most remarkable is that the dating ads paced in this study were text-only, with no photosThis offers several splendid insights for the marketing savvy PSO.

#1: Men were responding to the words used in the description, not to any photographs provided or images used. This is not to say that had photos been included they would have been overshadowed by the text; I’m sure the photos would speak louder than words. But clearly words do count. And therefore you should be sure to include them in your profiles and listings.

#2: “Success” is sexy. This, according to the study, is true for both men and women. Whether it is high ratings, positive feedback, blog awards, etc., showing off your successful side can only help you in your appeal to phone sex callers.

#3: People have more than one trait. While this study focused on three individual specific traits in order to get clear results, note that the fourth ad was called “generic.” Not only did the generic ad not mention the other three traits, but it was the worst performing ad. So while it was noted that combining beauty with success may have been extremely powerful, you should also beware that trying to be “all things” may leave your ad or services looking generic. Yes, you have more than one facet to set to sparking; but don’t  focus on so many that none stand out.

#4:  Men were responding to how (supposedly) real women were describing themselves. Which leads to something and not touched upon by either Lehmiller, Passette, or the study itself. Were the men responding merely to “attractive physical descriptions” alone, or did the confidence displayed by a woman describing herself as attractive play some role in it? Confidence is sexy! So no matter how you describe yourself, how many facets you display, be confident in describing them and yourself!

Phone Sex Operator Photo Content, Blogs, Etc. For Sale To PSOs

When I tweeted about a PSO leaving the business and selling off her domain name, blog, and content including photos, the response was pretty big. Not only did I broker that sale in two days, but there were other requests for more of the same.

There are currently three other offerings from phone sex operators who are retiring or retiring their characters. The details are below. If you have any interest, you must first contact me either via NF or MPS so that I can verify that I am working with a person of legal age to buy such materials. I repeat: I will not begin any discussions via comments, emails, tweets, etc. You must contact me either here or here to begin the discussion. (Use the “send message” option.) That means you must either have an account or make one for the purposes of contact. No exceptions.

#1 Messy sex, erotic foodie, fetish niche blog. Includes domain name and all written content at the blog, should you wish to keep or edit it. Domain has “phone sex” in it and is over 4 years old; has over 6,000 external back links in place. Price: $100.

#2 Blonde white woman photo content. Was used as a femdom or mistress, but you can use it as you wish. Approximately 100 photos, including completely nude; was not originally purchased as custom or exclusive, but model/photographer/site no longer around, so no longer available to sell.* Price: $150

(If you wish to include blog content in the sale, including moving it to your own domain and even using proper redirects for backlinks, that may be possible — with additional fees.)

* I may still be able to contact the photog if more photos of this model are sought.

#3 BBW redheaded white girl photo content. Briefly used in submissive listing, but can be used as you wish. Originally purchased as exclusive; 352 photos, including explicit sex toy play. Price: $400. SOLD

Today’s Phone Safety Sex Tip: Improper Use Of Photos & Files

We’ve discussed images and PSO safety before, purchased content or not, but some recent events have prompted me to mention them again.

Several times in the past few weeks, a specific issue been brought to my attention by several individual phone sex callers who have noted that the file name of the photo a phone sex operator provided was did not have the same name as the phone sex operator. This was noted both in promotional photos used in PSO profiles and listings as well as in photos they purchased from PSOs. This can happen “honestly” when a PSO uses her own photos and forgets to rename the files with her PSO character name, or when she purchases legal content and doesn’t properly rename the files with her PSO character name. It can also happen in a similar fashion when a PSO dishonestly, illegally, takes images from the web. And it can happen with other files, such as word documents, audio and video files etc. used in pay to view items. In all cases, however, such a little thing as a misnamed file can damage the veil of fantasy.

Not taking the time to properly name a file is a little thing, but it can do a lot of damage. Not only to callers’ fantasies, but in terms of your marketing too. Improperly named files present a marketing leak . An image with the wrong name may mean a caller might forget your real name and not be able to find you. Images associated with with the wrong name shared in forums etc., may prevent potential callers from finding you too. But the worst problem is that of your own safety. Folks can try to use the file name to find find out where the file came from and find the real you.

So take the time to review your file names and, if necessary, rename them and replace/re-upload them.

On a related note, I’ve just released my latest pay to view item to help phone sex operators regarding the dangers lurking in digital files. Flirts, you can purchase it on NiteFlirt here; MPS girls, get it here. It would be wise, and most efficient, to know this before you go about editing and/or renaming those photographs.

Things To Consider In PSO Photos

Recent research into the perceptions of people based on photographs has now focused on the issue of trustworthiness. Details on the research can be found in Perspective Distortion from Interpersonal Distance Is an Implicit Visual Cue for Social Judgments of Faces; but here’s the bottom line:

[I]n photos taken from a distance of around two feet, a person looked untrustworthy, compared to photos taken seven feet away. These two distances were chosen by the researchers because one is within, and the other outside of, personal space — which on average is about three to four feet from the body.

For those of you who consider trust part of your phone sex business, you may want to consider these finding when taking, or purchasing, photos.

Protecting Your Photos & Images

Just as you do not have the right to help yourself to any photos you find online, no one has the right to use yours — but policing and protecting your images can be costly in terms of both time and money. To protect your images, put your name and/or URL in text on your images or use watermarks — especially on those displayed on your profile, at your blog, etc. That way, if anyone “borrows” your images, they are promoting you and your services.

If you aren’t proficient at Photoshop or other digital image tools, you can upload your image and add a watermark here for free.

Photos For Phone Sex Operators (Part One)

One thing you’ll need for your PSO profile is at least one visual image.

While it is possible to be profitable in phone sex without a photograph, using instead some other graphic (illustration, logo, etc.), it certainly can make things more difficult. Men, are, after all visual creatures, and when they look for phone sex, photos are part of what they visually scan before deciding to read more details; the female human body is far more recognizable and compelling for those with somewhat impulsive sexual desires. (Women’s bodies are advertising sex whether they want to be or not simply because of the biology of the brain’s wiring.) At platform sites, for example, your listing is presented along with other phone sex listings — each with its own thumbnail (smaller size) photo; no image can literally mean no clicks or calls from that method of searching.

Also, for several of my phone sex characters, selling photographs isn’t only marketing — it accounts for up to 60% of my income. So the decision of what photos to use is no small one. It’s big decision you make early on, usually when you start your online presence, and while uploading images is easy to do, changing your appearance is not.

Callers, especially the devoted ones (both your regulars and those who are habitual users of phone sex), can be more than observant; they can be devotedly obsessive. They’ll notice any change in your appearance, be it a mole on your backside or the lightening of your hair in the summer, so be prepared for outcries when any changes are made — and screams of horror, claims of bait-and-switch, if/when they feel you’ve become someone else.


But does that mean you should you use photographs of yourself?

As a general rule, I say, “No.”

Like using your own name, use of personal photos can be the end to your privacy. Remember, simply being identified affects not only you, but your family, your friends, and future endeavors such as job hunting, etc. The old “Even if I was recognized, he won’t tell because then he’d have to admit he was at such sites” really isn’t the protection you imagine it is.

Along with the just plain old dumb luck of being recognized, there are ways to search for matching images which can lead an overly curious or amorous caller to find you elsewhere. And it’s not only use of your face that’s the problem either. Items in the background of your photos which can assist folks in not only identifying you, but let them find out enough information for identity theft.

I might seem overly protective here, but if you’ve ever been stalked — online or off, had your secrets exposed, your identity stolen, you realize that even the small percentage of possibility isn’t worth the huge problems presented reality. An once of prevention, safety first, and all that.

However, taking your own “self-shot amateur photos” is obviously tempting, especially for those who do not have the money to invest in buying photographs at the start. Because being your own model means greater ease in making money selling your clients photos or photo sets, it can also reap financial rewards. For those who opt to go this route, here are some tips on providing more security for yourself:

* Have the photos taken in places without any means to identify location, or otherwise provide any other vital clues to who you are and where you can be found. This includes making sure there’s no cell phone, laptop or other device with any information on the screen in the fore or background.

* Avoid publishing, sharing, selling photographs which show your entire face or unique identifying marks such as tattoos.

* Any photos used in connection with your phone sex identity should not be posted anywhere else — no matter how gorgeous they turned out.

Remember, safety should be your first priority.

It’s not that men who use phone sex services are any more dangerous than the average Joe (frankly, the average Joe is using some sort of adult entertainment services or product!), but rather a matter of common sense.

The photos you use online for your phone sex operator business will be available to pretty much anyone and everyone — and if we all applied the same “danger of strangers” mentality online as we do off, we’d all be better for it.