Tag Archives: social media

NF, You’re Tweeting All Wrong

The other day, this Tweet appeared on my Twitter timeline:

As you can imagine, I felt the foam forming at the edges of my mouth.

In fact, for weeks I’d been trying to ignore other similar tweets…

But that one discussing which fetishes pay better pushed me over the edge, forcing me to let a rant out.

Why would you discuss the business side of phone sex in front of callers or potential callers?!

Now, you might argue that NiteFlirt has two audiences, callers and Flirts, and so publicly addressing them with one account is fine. Except for the fact that most consumers of phone sex do not wish to see how the sausage gets made, so to speak. And even when they think they wish to, it’s bad for your business. Even when you are not discussing your pay rate or aspects of your character creation, you are focusing on negative issues — and 140 characters is not the best way to deal with concerns positively. Such negative things leave a bad taste.

At best, discussing business aspects in front of callers disrupts the mood that creates a hard-on. At worst, it removes the veil of fantasy.

Certainly all of this is more ethical than others. (Some companies don’t even exist yet, but are actively tweeting & retweeing about phone sex, i.e. Call Siren.) But even when your marketing and customer relations are ethical, you have to ask yourself, “Are they effective?”

I’d like to appreciate NF’s efforts to increase awareness and traffic at the phone sex platform; I really would. But they keep doing it so wrong.

Since they don’t understand how to blog, how social media works, or how the Internet works, it’s pretty clear the folks at NF don’t really know how to market themselves to a specific target audience. Which is why I am glad they are not in the practice of paying for advertising, paid posts, etc. as other platform sites are doing. They’d likely get that wrong too.

More PSOs Should Be Like Santa

I’ve got a long post about phone sex operators & social media in draft stages, but I just had to note this gem from Stacey Alcorn in 5 Steps to Working a Holiday Party Like Santa — and it was too long for me to tweet!

Santa would never show up at a home and tell the children there what he wants for Christmas. That would be absurd: Santa knows that Christmas is not about him.

Likewise, the networking event you’ll attend is not about you. It’s about everyone else in the room. When you meet people at an event, ask lots of questions about what they do for work, fun and happiness. Inquire how you can help them achieve their dreams.

Whether or not you realize it, blogging, tweeting, messages at phone sex platforms, etc., are not all about you. Yup, even if you’re a femdom talking to clients, this applies.

Oh For Gawd’s Sake, Learn How To Properly Blog

Not to be all bitchy-mcbitch-pants or beat a dead horse or anything, but…

I don’t think NiteFlirt (or whoever is in charge of their blog) really understands what they are doing with a blog &/or social media. I mean it is a chronic problem. And it’s starting to work my last nerve.

another-messed-up-niteflirt-blog-post

This latest example includes a blog post about “news”. It’s no longer news. The very video they use dates to 2012; it’s over two years old. But I would be inclined to forgive them the creative definition of “news” to create content if:

A) Their whole blog post wasn’t an obvious attempt to fetch search engine bots to phone sex listings rather than to entertain or enlighten readers/members — actual humans — with said “news”,

and

B) If they didn’t, once again, feed the search engine spider bots inaccurate information about NF.

[W]e know that no technology could ever replace the amazing pleasure of a human touch. What we offer can’t be found in any Chinese hospitals.

Why would you even suggest that phone sex provides the “pleasure of human touch”?! Phone sex is sex work, but it does most definitely does not involve touching the client. (Even alluding to a Flirt touching a client sounds like “arrange a meeting in the real world” — which is so very-very against NF’s own terms of service.)

Is the “pleasure of human touch” supposed to be in reference to the client’s own hand? Then say so! “Masturbation” would be a far wiser word to use in terms of humans searching online.

And that last line? What does that mean? That there’s no human touch at Chinese hospitals? That there’s no masturbation at Chinese hospitals? That there’s no phone sex allowed at Chinese hospitals? …Plus such phrasing and the use of a negative “can’t” evokes feelings of comparisons. Surely NF knows that it can’t compete with hospitals of any sort, right? Why end your post on such an ambiguous and, frankly, odd note?

Lessons: Write for people, not spiders. And, for pity’s sake, if you are going to try to feed spiders, feed them the correct information. Sheesh.

For the love of gawd, NF, hire me or someone else to educate you so that you can promote your phone sex business right.

TalkToMe’s Unfair & Unethical Attack On NiteFlirt

Clearly trying to capitalize on NiteFlirt’s latest policy announcement , TalkToMe (TTM) sent an email alert of their own members, or at least to their PSOs (called “Talkers”), entitled Your Voice, Your Choice!

talk-to-me-email

[Normally, I modify the font — but since they sent their email in comic sans (which is a much mocked and even hated font), I kinda felt like I needed to preserve it!]

Talkers, no one has the right to tell you how to make your money — not your phone company, not your customers and certainly not your billing & marketing service.

Adult Entertainment websites banning their “Flirts” from listing multiple links on their own personal websites and social media is UNFAIR and UNETHICAL. If these companies truly wanted their agents to succeed, they’d recognize every Talent’s right to promote themselves as they wish, and support their freedom to engage fully in social media. Companies who try to prohibit things like this are afraid of competition. We are not.  We believe in our site and our service. 

TalkToMe.com welcomes all Talkers, from every competing platform. Please try us and compare us! With over 20 solid years of experience in Adult Entertainment, we created our website with YOU in mind. We truly believe it is the best way to earn money talking on the phone — and we continue to customize our features according to Talker needs and preferences.

TalkToMe.com would NEVER ban our Talkers for listing with multiple companies, nor for promoting more than one listing in your personal accounts. To the competition, we say:  Bring it on!

For years now, there’s only been one decent option for independent Talkers — that’s never been good for an industry.  Whether it’s automobiles, airlines, or long distance service, giving consumers a choice has always led to better prices & better product. We’re confident we’ve created the next level in virtual, interactive Adult Entertainment (plus fantastic customer service), and we’re thrilled to welcome you to our adventure!

Don’t worry, we won’t try to tell you what you can & can’t put on your personal social media (we’re too busy integrating over a million high-traffic phone lines to spy on you anyway). Remember:  You deserve to make the most money possible, period. No matter how much traffic a company sends you, they have no right to mess with your ability to fill downtime.

Thank you being a TalkToMe.com Talker, we appreciate your efforts and wish you the best luck and the highest earnings no matter what website you’re on.

May the best platform win!

It’s fair — and often a great idea — to capitalize on a competitor’s weakness or exploit a competitor’s perceived weakness. But if you travel that path, you also expose yourself to risks. In other  words, you’d better do it right. And TTM did it wrong. All wrong.

Aside from reading more like a sales pitch to join TTM rather than an update for members, there are even bigger problems with this message. Let’s deal with the misleading and downright false information first.

False Statements TTM Makes About NF:

1) NiteFlirt is not “banning their ‘Flirts’ from listing multiple links on their own personal websites and social media.” Their policy is about links from NF’s site, phone sex operator profiles and listings, to personal websites and social media accounts. Lots of websites, phone sex platform sites included, have similar policies to prevent traffic leaks (as well as passing along SEO & PR juice) to competing companies.

2) TTM’s claim that NF is prohibiting PSOs from “listing with multiple companies” and “promoting more than one listing” is equally untrue. Even if NF wished for that, they have no control over such things. But they can, and are, taking steps to protect their members from leaving NF and taking their money to other companies.

3) NF is not trying to “tell you what you can & can’t put on your personal social media”; NF is merely stating their terms for what can & cannot be linked from their own site.

But there are even more problems with TTM’s email.

Along with misrepresenting their competitor’s weakness, TTM is also misrepresenting their own policies.

Facts About TTM’s Policies:

1) According to TTM’s own Talker Policy, “You will not use any banner advertisements or “pop up” windows or create or include links to sites which involve e-commerce, marketing, solicitation or sale of any items of any kind, whether related to or outside the scope of your Talker listing.”

talk-to-me-linking-policy

How many PSO websites, social profiles, blogs, etc., refrain from solicitation or marketing? Isn’t that rather the overall point of them? And even if you employ a very soft touch form of marketing, how many of us review and link to sex toys that are for sale — that’s ecommerce. And so are listings for competing sites and services.

Doesn’t it then seem rather appalling for TTM to say that “no one has the right to tell you how to make your money”?.

2) TTM’s policy also states that Talkers “will not place any link or other contact information on our Site to facilitate communication outside of our Site.”

talktome-contact-policy

Any decent website or blog has a means of contact — be it a form or an email address listed. And any social media account has private chats, direct messaging, and the like. That’s the whole point of social media: To. Be. Social. To communicate. So, according to TTM’s own policy, Talkers may not link to their own social media accounts and personal websites.

So much for TTM recognizing “every Talent’s right to promote themselves as they wish, and support their freedom to engage fully in social media,” right?

3) The above rules, and many others, are all placed beneath TTM’s primary policy for their PSOs:

talktome-talker-policy

1. In addition to the Terms and Conditions, you agree to comply with the following requirements in your use of our Site.
Without limiting any other remedies TalkToMe.com may have, TalkToMe.com may, in its sole discretion for any reason or for no reason and without notice, immediately modify or terminate your access to, membership in and use of the Site especially if you have violated any of the following requirements each of which you must agree to as a condition to your use of our Site

That means that breaking any of the other linking rules means you are in danger of being tossed or banned from the TTM platform.

Since TTM opted to not only use the words “unfair” and “unethical” but to type them in all caps too, it seems only fair and ethical to call them on their flagrant misrepresentation of NF’s policies and the denial of their own prohibiting policies.

And I have to ask them, “Just who is prohibiting things out of fear of the competition now?”

 

Is NiteFlirt Really Playing Fair With Their Latest Play Fair Linking Policy?

In the August edition of NiteFlirt‘s FlirtBuzz newsletter, there was an update regarding Play Fair, the phone sex platform’s department which enforces the NiteFlirt Member Agreement and NiteFlirt’s policies. Along with encouraging Flirts (& other members) to bully and report their fellow phone sex operators (as if more of that was actually needed!), the important part here really is about the linking policy.

Competitive Services

Your listings cannot contain links that connect to competing services in any way, even if the competing service is two clicks away (i.e., the page you link to cannot link to a page that links to a competitor). This includes your personal websites, your twitter pages, or any other page you are linked to, including “friends of” pages on your own personal websites. Watch out for this as it’s the major reason Play Fair will end up pulling listings down. Play Fair never wants to pull your listings for any reason at all. Please help them in staying vigilant and hopefully we can achieve this together!

august-nf-playfair

I’ll repeat it in bold: Your listings cannot contain links that connect to competing services in any way, even if the competing service is two clicks away (i.e., the page you link to cannot link to a page that links to a competitor). And, per NF’s polcies, “NiteFlirt considers the following to be competitive services: phone calls, Webcam, tributes/donations, recorded content, and content exchanged via email, such as photos.” Though at times it has been unclear if this competition is striclty alternatives for a specific Flirt (i.e. Flirt SuzieQ has linkage at her site to SuzieQ at NF and MPS) or if it is simply any other service period (i.e. Flirt SuzieQ has links to MPS girl MonicaMoans). Play Fair has taken action in both directions, which adds to the confusion.

In any case, this newsletter posting is quite different from the policies written on the NF site itself.

For example, the NF Social Media Policy states:

For Twitter, this means that you don’t mention or link to any pages that mention our competition in your Twitter bio.

niteflirt-twitter-social-media-policy

Here “our competition” would seem to mean any links to any phone sex, webcam, or other site that competes with NF in any way. And notice how the update in the August newsletter doesn’t state “bio” only, leaving that to mean anything on the Twitter page or feed.

And here’s the current (if even more meandering and ambiguous) NF policy about personal websites — which the new “two clicks” policy seems to easily refute (bold added by me for emphasis & easy comparison):

We do our best to allow Members freedom to run their own business while also enforcing our policies. We do not want to restrict Flirts, especially those with an established business outside of NiteFlirt, by not permitting them to do link exchanges and such on their personal sites. Therefore, we do not monitor banner ads on personal sites. However, banner ads to direct competitors will not be permitted. A site that only points to banners and does not provide any additional information about the Flirt will not be permitted. But as long as the banners are simply that – banners – and not other ways to contact or pay that Flirt, we allow it. Personal Websites is perhaps the most subjective policy we have and the hardest thing to regulate. We want you to point to your site to entice callers to call you, but we can’t allow Flirts to send our customers to their sites so they can be paid outside of NiteFlirt. It is true that a customer could come to NiteFlirt and find themselves on another site all together. This is true about most sites in the Adult Industry. If we were to prevent banner ads on personal sites, it would deter people from posting their personal sites which we feel often entices customers to place calls.

niteflirt-personal-website-policy

While NF talks about how important it is for Flirts to gain the attention of potential callers, and stay connected with current clients, it’s pretty clear to me with this new policy that any links to any competition are perceived as a threat and reason enough for Play Fair to pull phone sex listings. With this “two clicks away” policy, even a Flirt replying to a client’s tweet could be costly — because who knows who else that client may tweet with or link to?

It really does beg the question, “Do they understand how social media and even the Internet itself works?”

The amount of policing involved in such a policy — as in policing one’s own listings and sites, not policing other PSOs — is so absurdly huge that in doing so who would have the time to be on the telephone serving callers?

NF itself skirts dangerously close to breaking their own rules. For example, the official NF blog recently covered the AutoBlow2 male masturbator and in doing so, linked to SuperCompressor‘s review. (A better review here, in case you are interested.)

While the SuperCompressor site does bandy the phrase “phone sex” about, they don’t seem to outright link to any phone sex services — even on the “vice” pages. I don’t suppose they accept any advertising from PSOs either; they only seem to go as far into “sex” with their advertising as “dating”. But, I don’t know, wouldn’t the Mixxxer app be a competing service? (I bet if you linked to it, it would be!) Anyway, SuperCompressor reviewed that app too.

Both SuperCompressor articles were written by Jeremy Glass — whose Twitter account is linked to from the articles (that would be link number two, in this “two clicks away” policy). Glass has over 1000 followers on his rather active Twitter account. The activity includes Twitter conversations with porn star Allie Haze who has 117K followers she converses with. …Pretty sure somewhere in those numbers of adult folks, there’s a link going to a phone sex site or a porn star with a phone sex service.

This isn’t a one time thing with NF’s blog either. Another example: At the end of July, the NF blog dished vibrator history, linking to this article at BroBible. BroBible also talks about phone sex, but seems to steer clear of such advertising. (Not that I asked; their demo is males aged 18- to 34-year-old — which is so not where the real money is in the phone sex business.) But again, they are having plenty of sex talk with their large number of Twitter followers (103K). Not to mention the fact that the folks behind the sex toys and other adult products, who may not necessarily be followers or the followed, do like to interact, retweet, share, etc. back & forth with the product reviewers and website social media accounts to make the most of a review or promotion. Surely there are PSOs in their midst.

All this only serves my point: Who wants to police all that? (Not me.) And just how many clicks away can you actually control anymore? (Answer: None.)

This “two clicks away” policy is why, those who have asked and read about this in the NF forums, the official NF Tumblr does not (and should not, in order to be compliant with it;s own policies) display (link to) the the other Tumblr blogs they follow or posts that they “heart” or “like” — because they do not want to have to police those links, where they are linking, etc. It would be a bitch.

Some argue that at least NF is allowing some links out. That, they say, is “more fair” than MPS and other phone sex platform sites which now have strict “no outbound links at all” policies. But is it really fair to allow phone sex operators to place outbound links when they have no power over the actions and links of who they are linking to — especially when NF has invited & encouraged users of the platform site to police and report one another?

Yes, yes, I get that the phone sex platform sites do not want independent PSOs leaking traffic to a competitor; and it is their right to put into place such policies and controls. But fundamentally, this NF policy is a “no outbound links” policy and the safest thing to do is to see it as such and behave accordingly. If only NF would state it thus, we’d have a lot less pulled listings and a lot less NF members policing of one another.

The Problem With NiteFlirt Social Shouts

NiteFlirt has just launched Social Shouts, a way to “broadcast important NiteFlirt-related updates to your social media followers and customers.”

Simply link your social media profiles with your NiteFlirt account and select the events that will trigger posts, such as availability changes and new content additions! And you can customize your posts to make them uniquely you and more appealing to your customers.

niteflirt-social-shouts

Once you set the feature up, it still isn’t a whole lot easier than just making the posts or tweets yourself — unless, of course, you stick with the pre-filled varieties NF offers, which cannot be edited. Out of ease or pure laziness, I guess a lot of Flirts are doing this anyway. Too many, because look at my recent dashboard action at Tumblr and Twitter, respectively. (Note: I am not trying to embarrass anyone, so I have removed any identifying information.)

tumblr-social-shouts

twitter-shoutout-example

Enter the world of boring and annoying spam.

How in the world are you supposed to stand out — especially in an industry that’s supposed to be as personalized as phone sex — when you are literally saying the same thing as everyone else?!

Worse than that, using this automated interface misses out on some key points involved in using social media. I’m not going to give you an entire lesson on social media (not for free anyway; I may just write a white paper on it at some point), but I will tell you that automated, repetitive posts are the opposite of social.

And one more thing while I am feeling generous… In terms of effectiveness for your phone sex business, Social Shouts is missing a key feature: The use of hashtags.

While NF has built-in a hashtag to suit themselves, i.e. #NiteFlirt, this isn’t very helpful for you.

One, such a corporate hashtag is neither conversational nor impactful. It’s not like #NiteFlirt ever trends. While not very targeted, the generic #PhoneSex would be more helpful than this corporate hashtag. At the most basic level, if people already know about NF, they will be going to the site itself not Twitter, Tumblr, or Facebook. Unless, of course, they are talking about the site when it is down… But how does that help you as a PSO?

Two, while this NF hashtag may offer some benefits for NF, it does absolutely nothing to build your brand.

Think about your goals before you use this new feature.

At least this new feature is aptly named. “Social Shouts” is just that, shouting in places were people are. Try that at Wal-Mart or a rock concert and see what it gets you.