Tag Archives: spam

The Problem With NiteFlirt Social Shouts

NiteFlirt has just launched Social Shouts, a way to “broadcast important NiteFlirt-related updates to your social media followers and customers.”

Simply link your social media profiles with your NiteFlirt account and select the events that will trigger posts, such as availability changes and new content additions! And you can customize your posts to make them uniquely you and more appealing to your customers.

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Once you set the feature up, it still isn’t a whole lot easier than just making the posts or tweets yourself — unless, of course, you stick with the pre-filled varieties NF offers, which cannot be edited. Out of ease or pure laziness, I guess a lot of Flirts are doing this anyway. Too many, because look at my recent dashboard action at Tumblr and Twitter, respectively. (Note: I am not trying to embarrass anyone, so I have removed any identifying information.)

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Enter the world of boring and annoying spam.

How in the world are you supposed to stand out — especially in an industry that’s supposed to be as personalized as phone sex — when you are literally saying the same thing as everyone else?!

Worse than that, using this automated interface misses out on some key points involved in using social media. I’m not going to give you an entire lesson on social media (not for free anyway; I may just write a white paper on it at some point), but I will tell you that automated, repetitive posts are the opposite of social.

And one more thing while I am feeling generous… In terms of effectiveness for your phone sex business, Social Shouts is missing a key feature: The use of hashtags.

While NF has built-in a hashtag to suit themselves, i.e. #NiteFlirt, this isn’t very helpful for you.

One, such a corporate hashtag is neither conversational nor impactful. It’s not like #NiteFlirt ever trends. While not very targeted, the generic #PhoneSex would be more helpful than this corporate hashtag. At the most basic level, if people already know about NF, they will be going to the site itself not Twitter, Tumblr, or Facebook. Unless, of course, they are talking about the site when it is down… But how does that help you as a PSO?

Two, while this NF hashtag may offer some benefits for NF, it does absolutely nothing to build your brand.

Think about your goals before you use this new feature.

At least this new feature is aptly named. “Social Shouts” is just that, shouting in places were people are. Try that at Wal-Mart or a rock concert and see what it gets you.

Why Spam Is Bad For Your Business

This past week I’ve been hit with a lot of spam — comment spam here at Phone Sex Secrets, to be precise. Because it is my business to help those in the phone sex industry, I contacted those phone sex operators and phone sex business owners who left the inappropriate comments and quickly discovered that many of them did not know that leaving comments for the sole purpose of leaving link or links behind is spam.

Now, you might think that anyone with a blog or website would know how inappropriate and annoying spam comments are, but a few of them sincerely seemed unaware that what they’d done was poor form. So here’s my quick attempt to educate folks on the subject.

Leaving spam comments isn’t just poor form — it’s a poor thing to do for many reasons.

First of all, despite what some poor &/or ignorant marketing folks will tell — and sell — you, spam links are not good for SEO: Google doesn’t like it. In fact, Google is working hard with it’s latest algorithm updates, to severely penalize spammers.

While some webmasters will allow your spam comments to be posted at their site (in the hope that Google will severely punish them with negative rankings for their bad behavior), many bloggers, like myself, work to make sure such spam comments won’t make it onto the site (or remain on the site, if they snuck through the defenses). We don’t like those spammy comments for multiple reasons, including possible traffic leaks. But the main reason we remove them is because we are protective of our readers’ reactions. We want them to have positive reactions to our site. But when spam comments are around, it looks like we are too lazy to remove them or like our site may be “dead” and abandoned. Neither of those things is positive.

This leads me to the second bad thing about spamming blogs: you alienate bloggers.

If your intention was to pitch a blogger the idea of featuring you or your business, you’ve been going about this all wrong. You’ve not only tried to steal traffic, put their site’s ranking at risk, and made extra work for the blogger, but you’ve shown the blogger that you have no regard for proper business channels.

Most bloggers and webmasters who are open to being pitched ideas for interviews, article features, advertising, or other options to promote your business will have directions (forms, contact or “about” pages with email addresses, etc.) for how to do business with them. When you ignore their directions, you show yourself to be rude, ignorant, or disrespectful — maybe all those things. As a result, they will have little interest in helping you. You may just have lost a potential ally, maybe even burned a bridge.

(So even if those I emailed about their spam links at this site feel that I was rude, they are, in fact, lucky to have heard from me at all — and should feel grateful that I have taken the time to educate them. Most bloggers will just delete the submitted comments; perhaps add the spammers’ email addresses, ISPs, and/or URLs to blacklists. Others, as mentioned, will allow the comments be posted so that their sites can be punished by the search engines. I’ve been kind and generous with my time.)

Third, don’t think that readers — potential customers — are immune to feeling icky about your spam links either. Many readers are aware of what spam is and they don’t like it. It reminds them of all the spam in their inboxes. It makes them mad. Is that really how you want clients and potential clients to think of you and your phone sex business?

In short, traipsing around the Internet leaving spam links behind you is bad for your SEO and your reputation. Don’t do it.