Tag Archives: studies

The Key To Attracting More Male Callers May Lie In Dating Study Info

A recent study, An Experimental Study of Men’s and Women’s Personal Ads, took a look at what characteristics women and men appear to be looking for in their partners by placing fake personal ads online and studying the results. The complete study must be paid for to be read, but Justin Lehmiller, PhD, breaks it down in an article for Playboy:

Specifically, four ads were posted under the women seeking men (WSM) section, while another four ads were posted under the men seeking women (MSW) section. Each ad ran for two weeks. The ads were very similar in nature, but each emphasized a different personal trait.

The WSM ads varied in terms of whether the woman described was slim and attractive, sensual and passionate, or successful and ambitious. The fourth ad was generic and didn’t mention any of these characteristics.

Since the phone sex industry primarily banks on male callers and clients, I am going to focus on what the research revealed about dating ads placed by (fake) women and the (presumably heterosexual) men who were interested in meeting women.

As expected, the women presented as thin and attractive received significantly more replies from male suitors than women who were described any other way.

Women presented as successful and ambitious received the second highest number of replies. Their response rate was significantly higher than the sensual/passionate and generic ads, which were essentially tied for last. Thus, both good looks and success increased the likelihood of a woman getting a reply.

traits men look for in women

While Lehmiller — and Gracie Passette, where I first found this study — both point to the biological or evolutionary drives behind the to-be-expected “men seeking beautiful women” phenomenon, you can also see how changing cultural norms (or perhaps a defense against “gold diggers”?) indicate a strong positive reaction to successful women as well.

If you’re wondering why I’m mentioning this, it should be fairly obvious: This is about how female phone sex operators can better market themselves to appeal to male callers.

Generally speaking, presumably heterosexual men are attracted to women culturally defined as “attractive.” Your specialty niche market mileage may vary, of course.

But perhaps what is most remarkable is that the dating ads paced in this study were text-only, with no photosThis offers several splendid insights for the marketing savvy PSO.

#1: Men were responding to the words used in the description, not to any photographs provided or images used. This is not to say that had photos been included they would have been overshadowed by the text; I’m sure the photos would speak louder than words. But clearly words do count. And therefore you should be sure to include them in your profiles and listings.

#2: “Success” is sexy. This, according to the study, is true for both men and women. Whether it is high ratings, positive feedback, blog awards, etc., showing off your successful side can only help you in your appeal to phone sex callers.

#3: People have more than one trait. While this study focused on three individual specific traits in order to get clear results, note that the fourth ad was called “generic.” Not only did the generic ad not mention the other three traits, but it was the worst performing ad. So while it was noted that combining beauty with success may have been extremely powerful, you should also beware that trying to be “all things” may leave your ad or services looking generic. Yes, you have more than one facet to set to sparking; but don’t  focus on so many that none stand out.

#4:  Men were responding to how (supposedly) real women were describing themselves. Which leads to something and not touched upon by either Lehmiller, Passette, or the study itself. Were the men responding merely to “attractive physical descriptions” alone, or did the confidence displayed by a woman describing herself as attractive play some role in it? Confidence is sexy! So no matter how you describe yourself, how many facets you display, be confident in describing them and yourself!