Tag Archives: tech

What Are You Reading? (Or: Self-Employment Means Self-Education)

Everyone always talks about how mainstream can (& has!) taken it’s business cues from the adult industry in terms of both marketing and tech innovations. But it works the other way too.

I don’t just mean overly general “how to market your business,” “blogging,” “tech,” or “social media” articles either. Yes, those are perfectly fine; much of that general information can apply to what PSOs need to do for their businesses too. (So long as you read or listen to such things aware of how the potential censorship will limit or impact your adult business.) But also look to other specific industries as they relate to your business.

Selling newsletter, content, or website subscriptions? Look at the publishing industry.

Need help converting your listings? Read about landing pages & copywriting.

Want to sell more pay-to-views, audio recordings, clips, etc.? Read articles about retail & online commerce.

Know your target audience? Read articles about selling to those specific demographics.

Remember, phone sex is not only part of the adult industry, but the service industry as well. Discover how the service industry is surviving and even thriving in the Internet age.

What other industries or market do you feel align with your brand? Luxury? Hospitality? Entertainment? Education? Read up on them for tips on connecting with your target market. Expand your reading areas and you’ll expand your knowledge base — and when you test or implement those ideas you can expand your business reach and profits too. You might even discover new possibilities for services to offer or be inspired to create a new niche for yourself!

I spend roughly 10 hours a week reading business materials (or listening to podcasts) across a wide spectrum of industries. Aand that’s not including any reading I do for sex education — or the occasional book for personal enjoyment (I wish I had more time for the latter!) Some of what I consume shows up in my tweets (@PhoneSexSecrets). But don’t just count on me or who I follow on Twitter. (I do have a secret mainstream Twitter as well; you might want to do that too to connect with mainstream folks!) Investigate & read on your own too. Such investments in time will be worth it.

Is this your first time here? You may wish to read this post and my Statement Of Purpose asap!

Even if you’ve been here before, you may have missed the new additions to the site:

New, easier to schedule consultations, coaching, & tutoring sessions page!
A concise listing of all my instantly downloadable phone sex whitepaper guides!
A list of my most popular other services for PSOs — including rates and buy now options!

 

Today’s Phone Sex Marketing Tip: Watch Your Ps

Have you evaluated the seven Ps in your service marketing mix?

Most people have heard of the Four Ps in marketing: Product, Price, Place and Promotion. But did you even know that when it comes to services (which phone sex definitely is!) there are an additional three Ps?

The additional P’s for service providers are: People, Process, and Physical Evidence.

People is primarily you, dear. But, whether you work for a dispatch company or are an independent PSO using a platform service, your clients may encounter other people along the way. Even if only in an occasional customer service sort of a way. Yet those people reflect your business too. Because most of us are using some sort of platform service, the “People” part may also fall under another P — “Process.”

Process refers to business processes and systems which are part of how the services themselves are delivered or executed. This means not only how calls are connected, but other aspects of communication between you and your clients, you and your prospective clients, such as messaging and how the billing is handled. Again, this is typically part of the phone sex platform service — and why it is vital that you consider (and occasionally reconsider) how well they work for all parties involved.

But the Process is not only limited to the platforms.

Consider your email service provider, your website and its contact forms. Are they up to snuff? What’s more, evaluate your physical systems — everything from the telephone you take your phone sex calls on to your laptop, tablets, and other work devices. Don’t forget the batteries, headsets, cords, etc. And remember things such as software updates, Internet connections, and mobile phone plans too; they are all part of the Process. Are these tools providing the best quality for your business? Or are they inefficient, low quality, or otherwise getting in the way?

I once advocated for evaluating such things annually. But now, with the speed of tech — and the fact that such leaps in technological advances seem to be resulting in companies producing nearly ephemeral products with short lifespans, it’s best to do this sort of evaluation several times a year.

Physical Evidence is admittedly trickier in our virtual sex service world… In traditional service professions, Physical Evidence often begins with the physical space in which the service takes place, a meeting is held, or a client otherwise visits. Think of the ambiance in a restaurant, a hospital, or an accountant’s office. Such settings are part of the service businesses brand. In other cases, the service may result in a physical thing, such as a report or a customized object. In those cases, Physical Evidence includes not only the “thing” but packaging which signals the service’s brand.

But what in the world would the “Physical Evidence” of phone sex be?

Here we must take some cues from the medical world.

In many cases, it’s the cure for what ails you. Your fever or pain goes away; your nose is smaller or your bust is bigger. According to Wikipedia, it also includes the “scar left by a surgeon, [as this] reminds or reassures the consumer that the service took place, positively or negatively.”

Seen this way, the Physical Evidence of a phone sex call would be, err, shall we say “the orgasmic residue” — cum and any tissues or wipes used to clean it up. Or, if you’re into the tease and denial, then the raging hard-on. But these too are rather temporary and ephemeral things. (For health’s sake, we hope so!)

This is why some PSOs sell intimate things, such as worn panties, and offer other more lasting or tangible items. Even digital photos, audio recordings, texts, and emails offer something more lasting they can refer to and (hopefully) be pleasantly reminded of your services by. Yes, such things can be sold and boost your bottom line too; but consider gifting your callers and clients with a little something now and then. See if that sort of thing, a sense of Physical Evidence to your services, just doesn’t make a positive impact on your business.

In many ways, evaluating the marketing mix of your phone sex or virtual sex service business is simply a matter of good manners. Eliminating difficulties in communication is really just the polite thing to do. Sending a photo or text message may be taking care of your business’ Physical Evidence — but it’s also a nice way of saying “Please” and “Thank you” too. When you think about it, dedication to your service marketing Ps is an awful lot like minding your Ps & Qs. So please don’t forget or overlook your manners. Thank you.