Today’s Phone Sex Marketing Tip: Watch Your Ps

Have you evaluated the seven Ps in your service marketing mix?

Most people have heard of the Four Ps in marketing: Product, Price, Place and Promotion. But did you even know that when it comes to services (which phone sex definitely is!) there are an additional three Ps?

The additional P’s for service providers are: People, Process, and Physical Evidence.

People is primarily you, dear. But, whether you work for a dispatch company or are an independent PSO using a platform service, your clients may encounter other people along the way. Even if only in an occasional customer service sort of a way. Yet those people reflect your business too. Because most of us are using some sort of platform service, the “People” part may also fall under another P — “Process.”

Process refers to business processes and systems which are part of how the services themselves are delivered or executed. This means not only how calls are connected, but other aspects of communication between you and your clients, you and your prospective clients, such as messaging and how the billing is handled. Again, this is typically part of the phone sex platform service — and why it is vital that you consider (and occasionally reconsider) how well they work for all parties involved.

But the Process is not only limited to the platforms.

Consider your email service provider, your website and its contact forms. Are they up to snuff? What’s more, evaluate your physical systems — everything from the telephone you take your phone sex calls on to your laptop, tablets, and other work devices. Don’t forget the batteries, headsets, cords, etc. And remember things such as software updates, Internet connections, and mobile phone plans too; they are all part of the Process. Are these tools providing the best quality for your business? Or are they inefficient, low quality, or otherwise getting in the way?

I once advocated for evaluating such things annually. But now, with the speed of tech — and the fact that such leaps in technological advances seem to be resulting in companies producing nearly ephemeral products with short lifespans, it’s best to do this sort of evaluation several times a year.

Physical Evidence is admittedly trickier in our virtual sex service world… In traditional service professions, Physical Evidence often begins with the physical space in which the service takes place, a meeting is held, or a client otherwise visits. Think of the ambiance in a restaurant, a hospital, or an accountant’s office. Such settings are part of the service businesses brand. In other cases, the service may result in a physical thing, such as a report or a customized object. In those cases, Physical Evidence includes not only the “thing” but packaging which signals the service’s brand.

But what in the world would the “Physical Evidence” of phone sex be?

Here we must take some cues from the medical world.

In many cases, it’s the cure for what ails you. Your fever or pain goes away; your nose is smaller or your bust is bigger. According to Wikipedia, it also includes the “scar left by a surgeon, [as this] reminds or reassures the consumer that the service took place, positively or negatively.”

Seen this way, the Physical Evidence of a phone sex call would be, err, shall we say “the orgasmic residue” — cum and any tissues or wipes used to clean it up. Or, if you’re into the tease and denial, then the raging hard-on. But these too are rather temporary and ephemeral things. (For health’s sake, we hope so!)

This is why some PSOs sell intimate things, such as worn panties, and offer other more lasting or tangible items. Even digital photos, audio recordings, texts, and emails offer something more lasting they can refer to and (hopefully) be pleasantly reminded of your services by. Yes, such things can be sold and boost your bottom line too; but consider gifting your callers and clients with a little something now and then. See if that sort of thing, a sense of Physical Evidence to your services, just doesn’t make a positive impact on your business.

In many ways, evaluating the marketing mix of your phone sex or virtual sex service business is simply a matter of good manners. Eliminating difficulties in communication is really just the polite thing to do. Sending a photo or text message may be taking care of your business’ Physical Evidence — but it’s also a nice way of saying “Please” and “Thank you” too. When you think about it, dedication to your service marketing Ps is an awful lot like minding your Ps & Qs. So please don’t forget or overlook your manners. Thank you.

Impotent Marketing

I am a marketing nerd. I like to read as much about marketing as I possibly can. So I approached this article by Matt Kramer regarding the magic buttons to push in selling wine eagerly. You might say I was excited to drink in the knowledge. But then I hit this bit discussing the appeal of “pre-arrival” as a magical sales button:

It’s the wine version of phone sex: They’re selling something they don’t actually have, to someone who is paying up-front for something he’s not actually getting. (Once, in a long-ago column, I defined “pre-arrival offering” as “the technique by which the wine impotent seduce the wine lustful.”)

Kramer may know his wines; but he knows nothing — I repeat, nothing! — about phone sex. I daresay he knows nothing about seduction or lust either. I won’t comment on the matter of impotence.

Misleading Phone Sex Numbers

In an article about education in the UK, Students and phone sex: “Why not work as a phone sex operator and pay your way through University”, the author’s premise is “Why not work as a phone sex operator and pay your way through University to scale down the amount of debt you are left with at the end?” However, there are some misleading numbers or connections about the money to be made as a phone sex operator:

Despite the lack of adverts and official publicity, a report published by Durex revealed the 45% of the population have tried phone sex before, with 56% researching companies on the internet.

The report mentioned was condom company Durex’s 2009 British Sex Survey, of which little information is known (and likely bears the same concerns as their Global Sex Survey). Regardless of whether or not the survey results are accurate enough to provide any statistical data worthy of counting on, the author of the article, Nicole Froio, misuses the survey results.

First, while it is true that 45% of the respondents stated that they had participated in phone sex, the following “with 56% researching companies on the internet” is an unrelated matter. The survey question was “If you wanted to know about sex, where would you get the information?” It had nothing to do with phone sex. So, while 56% percent of survey participants stated they would go “online” to get information, it was to get “sex information.” Which sounds more like those answering the survey were talking about looking for “sex ed” information online, not necessarily performing research regarding phone sex companies or even shopping for phone sex services.

That leads us to the other issue.

Of the 45% who said that they had participated in phone sex, there’s no indication that they had ever paid for any of their phone sex. Just as roughly 40% also stated that they had participated in spanking, there’s no indication whether they had ever paid to participate in a spanking session (or if they were the spankee or the spanker). There is simply no data on whether any of these sexual activities were paid for.

The survey (amazingly!) did include “paid for sex” as an option for the “Do you own or have you tried any of the following…” question; and 5% of the survey participants said they had. But as for whether any of the 5% of people responding had ever paid for phone sex is unknown.

But that’s not the way the Froio presents the survey results. (In fact, omitting the paid for sex info entirely is also a problem.) And that’s a shame.

There is money to be made in phone sex; but we shouldn’t mislead people with numbers.

More PSOs Should Be Like Santa

I’ve got a long post about phone sex operators & social media in draft stages, but I just had to note this gem from Stacey Alcorn in 5 Steps to Working a Holiday Party Like Santa — and it was too long for me to tweet!

Santa would never show up at a home and tell the children there what he wants for Christmas. That would be absurd: Santa knows that Christmas is not about him.

Likewise, the networking event you’ll attend is not about you. It’s about everyone else in the room. When you meet people at an event, ask lots of questions about what they do for work, fun and happiness. Inquire how you can help them achieve their dreams.

Whether or not you realize it, blogging, tweeting, messages at phone sex platforms, etc., are not all about you. Yup, even if you’re a femdom talking to clients, this applies.

Coupon Codes For Wish List Shopping For PSOs, CamGirls, Etc.

Just a reminder about wishlist safety — for both clients and providers.

Also, if you shop at Sexclectic, for anyone at all this holiday season, I have exclusive codes you can use to save money:

* Enter code PHONESEXSECRETS and save 20% on any order.

* Enter code PSSTOYS and get $10 off any order of $50 or more.

Voice Actors & Actresses Needed For Paying Audio Erotica Gigs

alluring audioI’ve been contacted by a new company to give them a hand finding voice talent for their recorded erotic stories. They are looking for voice talent — especially male voice talent — to create (record) their erotic audio fantasies for women.

While I’ve no experience with this company, this could be a great source of extra income for female PSOs and an even more rare opportunity for men looking to provide erotic entertainment for women. Below is the “call for submissions” or “wanted” posting as they sent it; please follow their directions to be considered.

Who We Are

Alluring Audio is a new company creating erotic fantasies for women in an immersive audio format. Whether it’s a fling with a hot coworker, discipline at the hands of a pirate king, or anything in between, our fantasies are fun, extremely sexy, and place the listener in the center of the action.

Why We Need You

A voice that lends sex appeal to a slick sports car or even creamy alfredo sauce is great, but what we really need are voice actors who sound less corporate and more intimate. We’re looking for men and women who can take on the personalities of different characters in different scripts and bring them to life so the listener feels as if they’re really in the middle of the fantasy. We’re looking for people who can really act with their voices, who are willing to take some editorial direction, and who are comfortable with sexually explicit material, often including acting out the sounds of orgasm in a confident and natural way. For both explicit and tame examples, please see our web site.

We’re just starting out and only have a few scripts ready for production, but we are looking to build a solid base of voice talent that we can call upon on an ongoing basis as new scripts are written.

What You’ll Need

You need a home studio with a professional microphone to record audio. Excellent sound quality is important to the listener’s overall enjoyment of these fantasies.

What You’ll Get

Payment ranges from $200 to $350 per script, depending on the content. These are not lengthy scripts, with an average around 1,200 words.

If you’re interested in this opportunity, please fill out our informational form here and also email a short audio sample (30 seconds or less) to VO@AlluringAudio.com. The sample should let us evaluate your voice and your acting. It does *not* have to be professionally recorded.

Work Your Phone Sex Blog Like A Vintage Stag Film

You’ve probably heard about the old stag films, maybe even seen a few. But do you understand their magic?

Naughty and even nudie films have a long history, dating back to the early 1900s. While all these forerunners of today’s porn are sometimes referred to as “blue” movies, stag films held a specific audience and purpose — and they most definitely should not be confused with any old vintage porn.

Stag films were short, one or two reel films, which were sexually explicit — and therefore illegal. In order to avoid both censors and the law, these films were shown on an underground circuit which consisted primarily of “officially decried but socially tolerated”* semi-public male spaces. These were “members’ only” gatherings, where the members (no pun intended!) knew one another. Think fraternities, men’s clubs, and other men-only parties (often called “men’s smoking parties” or “smokers”).

(There’s a reason bachelor parties are also called “stag parties”!)

Because these were groups of heterosexual males (or closeted males passing as heteronormative), married or not, the literal focus of the films was most definitely the female form and male arousal. However, this was not to set off circle jerks. Instead, stag films were designed to be a form of homosocial entertainment designed to enhance male bonds of friendship and general “manliness”. In Latex and Lingerie: Shopping for Pleasure at Ann Summers Parties, Merl Storr provides a concise definition of gender scholar Eve Kosofsky Sedgwick‘s working definition of homosocial bonding:

Sedgwick defines male homosociality as a form of male bonding with a characteristic triangular structure. In this triangle, men have intense but nonsexual bonds with other men, and women serve as the conduits through which those bonds are expressed.

[If you’re confused how this actually works, just recall groups of men making catcalls at women, lewd jokes at the expense of women, or otherwise doing what Linda Williams accurately calls “verbal ejaculation”.]

After WWII, when film projectors for home use became affordable and popular, the traveling underground stag film circuit began its slow death. Now, individuals were able to purchase 8mm versions of stag films. But the viewing space & social construct of quasi-public, quasi-private places (i.e. the “men will be men” events held in fraternity house, Elk’s Lodge, or even bar room basements located in the atomic family home) didn’t change. The specific purpose, & therefore the craft of, this specific genre of adult films remained the same.

What makes the stag films such a specific film genre?  As Linda Williams states in Hard Core: Power, Pleasure, and the “Frenzy of the Visible”, stag films were designed “to arouse and then precisely not to satisfy”. In fact, a handful of early examples withstanding, stag films didn’t end with what we now view as the requisite cum-shot. Rather, they built up to a penetration shot — leaving more, including his dick, to come.

While showing complete nudity & real, not simulated, coitus (thus being actual hardcore productions and not the “pure” softcore pinup stuff we normally think of as tease), these films didn’t end with the usual porno bang. Instead, stag films left the viewers wanting — craving — a bang of their own.

This is why so many brothels played stag films for their waiting clients. Such films served as great tease, an extended sort of foreplay, keeping the men waiting for sexual services and companionship in the mood — and still in need of the sex services. The power of these films lasted even past the demise of fraternal organizations & men’s clubs in the 1960s. Then stag films moved into the coin-operated arcades & peepshow booths located in adult bookstores & sex toy shops. The income they raised went beyond the pay-as-you-go insertion of coins, fanning the flames of sexual desire, prompting additional need-driven purchases in the stores.

Now that you understand the magic of the old stag films, do you see how they compare to your blog posts or other website content?

Your website and/or blog is comparable to the semi-public space of a frat-house or Elk’s club and your content needs to get the guys going, make them want your services — but not let them “rub out” their need of you either.

It’s easy to say that a phone sex operator (or other sex worker) should “tease” their website visitors into paying for their services; but sometimes the word “tease” is translated as meaning your content “shouldn’t be so graphic”. But as stag films show us, that’s not necessarily the case. You can be as explicit and pornographic as you want. Just be sure that all your tease and foreplay leaves them seeking satisfaction — and your specific brand of satisfaction at that.

If you’re not sure just how to leverage the same sort of power at your blog or website, contact me for a one-on-one consultation appointment.

* The phrase “officially decried but socially tolerated” comes from an editorial printed in The Nation, July 4, 1936, regarding Shaw’s Mrs. Warren’s Profession; discovered via Eric Schaefer’s Bold! Daring! Shocking! True: A History of Exploitation Films, 1919-1959.

Ignore Lines, Financial Domination & Other Femdom Phone Sex Games

For those of you interested in understanding financial domination, ignore lines, and other erotic humiliations in phone sex, there’s a great article at Sex Kitten: Ignore Me, I’ll Pay You; Blackmail Me, I’ll Pay You Again. I would have linked to this article, even if I hadn’t been included in it. Really!

Oh For Gawd’s Sake, Learn How To Properly Blog

Not to be all bitchy-mcbitch-pants or beat a dead horse or anything, but…

I don’t think NiteFlirt (or whoever is in charge of their blog) really understands what they are doing with a blog &/or social media. I mean it is a chronic problem. And it’s starting to work my last nerve.

another-messed-up-niteflirt-blog-post

This latest example includes a blog post about “news”. It’s no longer news. The very video they use dates to 2012; it’s over two years old. But I would be inclined to forgive them the creative definition of “news” to create content if:

A) Their whole blog post wasn’t an obvious attempt to fetch search engine bots to phone sex listings rather than to entertain or enlighten readers/members — actual humans — with said “news”,

and

B) If they didn’t, once again, feed the search engine spider bots inaccurate information about NF.

[W]e know that no technology could ever replace the amazing pleasure of a human touch. What we offer can’t be found in any Chinese hospitals.

Why would you even suggest that phone sex provides the “pleasure of human touch”?! Phone sex is sex work, but it does most definitely does not involve touching the client. (Even alluding to a Flirt touching a client sounds like “arrange a meeting in the real world” — which is so very-very against NF’s own terms of service.)

Is the “pleasure of human touch” supposed to be in reference to the client’s own hand? Then say so! “Masturbation” would be a far wiser word to use in terms of humans searching online.

And that last line? What does that mean? That there’s no human touch at Chinese hospitals? That there’s no masturbation at Chinese hospitals? That there’s no phone sex allowed at Chinese hospitals? …Plus such phrasing and the use of a negative “can’t” evokes feelings of comparisons. Surely NF knows that it can’t compete with hospitals of any sort, right? Why end your post on such an ambiguous and, frankly, odd note?

Lessons: Write for people, not spiders. And, for pity’s sake, if you are going to try to feed spiders, feed them the correct information. Sheesh.

For the love of gawd, NF, hire me or someone else to educate you so that you can promote your phone sex business right.

Phone Sex Secrets — Three Years A Superhero?

phone-sex-secrets-lynn-superheroWhen I started Phone Sex Secrets nearly three years ago, I had no idea how important the site would be — or how busy I would be! In honor of nearly three years, I’ve decided to make the time to take my own advice and brand myself better. Step One: revamped the site — the “superhero theme” based on client feedback.

Speaking of the superhero theme…

To paraphrase from The Amazing Spider-Man, “We all have secrets: The ones we keep… and the ones that are kept from us.” At Phone Sex Secrets, I expose the secrets and help phone sex operators be successful.

There will be some new pages and information to come soon; but meanwhile, keep an eye on Twitter for quick blasts of news and helpful links!