Should You Specialize, Or Be A Jill Of All Jack-Off Trades?

Unless you work for an on location phone sex company or otherwise must take whatever calls are dispatched to you, you’ll have the option to be selective about the types of calls you take, the kinds of fantasies you’ll create. For most independent PSOs, and those who work for companies, the question is, “Should you specialize or be a generalist?”

Your personal tastes or preferences aside, the real issue here is money. In phone sex work, like most businesses, it’s best to pick a niche to market yourself in. With phone sex, this comes down to specializing in or creating a character around groups of related fetishes and sexual acts.

Many beginners make the mistake of thinking that being a generalist is the way to go; the more you can do, the more money you will make. But quickly they discover that they aren’t getting the calls because they don’t stand out.

As the old adage goes, you can’t be all things to all people.

In fact, the mere mention of some fantasy material will ruin other fantasies. You can’t sell The Virgin while you’re promoting threesomes and strap-ons; you can’t be barely legal and a MILF. Even switches have a rough time appealing to BDSM callers because they want a true sub or a true dom.

All of this is even more necessary when you have to market yourself, especially online, and with a small budget. In the world wide web, it’s far easier to try to corner specific keywords — no matter how competitive they may be, than to try to get them all.

The only time this rule of specializing is not true is when you work for or with a company which markets itself as “anything goes girls.” In these cases, callers will be expecting you — any phone sex operator they reach — to be ready for anything. In these cases, specializing is contrary to the marketing being done.

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