Why Is NiteFlirt So Slow, So Dead, Lately?

Today’s post is one part response to questions raised about NiteFlirt’s proposed return to Featured Listings and one part a discussion of marketing in general.

In several individual discussions with several phone sex operators regarding NiteFlirt, I made offhand statements regarding the company’s lower traffic and resulting lower call volume. I made the statements so glibly as I was under the impression that those PSOs (or, as NF calls them, “Flirts”) already knew the facts about NF’s lower site traffic since the company transitioned. But once I was tasked to account for my statements a few times, I quickly realized that some PSOs, especially newer ones, were not aware of the significance of the changes made in 2009. This requires a bit of a history lesson first.

In 2007, AT&T purchased Keen/Ingenio/Ether primarily for the technology involved in the pay per call network; they did not purchase the adult entertainment part of the company, aka NiteFlirt.com which was then operating as NF Entertainment. Per the terms of sale, NiteFlirt had two years to redevelop or recreate the software and other technologies which powered the pay per call phone sex site. Comments regarding NiteFlirt’s apparent gross underestimation and struggling implementation of all involved aside, this “transition”, as it is called, began in the Fall of 2009 and continues today.

Any phone sex operator who had been using the site regularly, and especially those well-established at the site, can attest to the significant drop in activity. Not including problems with call connectivity and messaging systems, there still was proof of another problem. Those of us using stat counters in our listings could see a sharp decline in the number of views our listings were receiving. Traffic, the number of page or listing views by regular callers and simple surfers alike, were terribly down at the site.

Clearly the “glitches” had their negative affects by keeping callers and potential callers away and PSO marketing efforts at bay; but what’s more, NF was seemingly too busy rebuilding their service to pay attention to promoting their site. It showed. And not only in the anecdotal — but numerous and documented — diminished site traffic either. Where the site was once a staple on the first page of search engine results for virtually any phone sex search, it now dropped in rank.

But can I prove it?

Well, many of us kept screenshots and spreadsheets of our stats, but as we are self-employed independent contractors, not employees guaranteed hours or wages, there was no one to complain to but one another about the layoff and/or cut in pay. So why save them?

But there are other tools… So I turned to one of them for some data. But, sadly, there have been changes there too.

Alexa used to give you data for many years; now it seems you just get the past two or so. That’s a shame because while Alexa is imperfect, you could easily spot on the graph the dive NiteFlirt took when it went dark three years ago (for weeks) and how it’s been stumbling back to its feet ever since. (In the absence of Alexa information, I also tried the Internet Archives Way Back Machine, but they had no data for NiteFlirt in their records.) So the bottom line is, you’ll have to take my word for it. (Along with the comments of others; Google “NiteFlirt down 2009” and you’ll read some evidence of it.)

While many of the issues have improved at NiteFlirt, there’s no doubt that the glitches are still affecting things and so many PSOs are still complaining about poor traffic, low call volume, and less money to be made at the site. But those glitches and the promotion of NiteFlirt.com itself are out of the phone sex operator’s hands. And NF’s transition issues are not the only parts of the equation either.

One often overlooked part of the phone sex traffic puzzle is the sheer number of phone sex operators. The poor economy and the popularity of discussing phone sex as a job in the media when coupled with the low barrier of entry to becoming an independent phone sex operator at NiteFlirt means there are new PSOs joining the platform site everyday. Every day new PSOs join NF and each phone sex character can have multiple listings too.  And when you consider that every PSO can have multiple characters, each with multiple listings, it’s easy to see how competitive this business is even at just one phone sex site!

This is one area where Alexa still can provide some insights. Alexa’s NiteFlirt info offers this interesting bit:

Based on internet averages, niteflirt.com is visited more frequently by females who are in the age range 35-44, have no children, received some college education and browse this site from home.

Again, Alexa isn’t perfect; but clearly, there’s some evidence that women — female phone sex operators — are using the site more than male callers. Even though both PSOs and callers alike can forgo the website and use the telephone to make/take calls and access (much) account information, the sheer number of women managing their phone sex listings must be enormous.

But you can’t control how many new PSOs or PSO-wannabes join the site any more than you can control how many are already there. (No matter how some of those girls try to discourage the competition, it’s there and going to be there!) Like the service problems and site marketing issues, the amount of competition you have is out of your hands.

Worrying about problems and situations which are out of your hands — even when they result in money taken from your hands — can really only result in hand-wringing at best. While you can and should consider and assess those situations and problems beyond your control, don’t waste your efforts wishing and bitching about what “they should do.” Instead, focus on what you can and should do.

Along with being the best damn phone sex operator you can be, the other thing you can and should focus on is managing your marketing and promotional efforts. Worry less about how much traffic NF or any other phone sex platform company has in general and how that traffic is split or shared with all the other PSOs, and worry more about driving traffic directly to your listings, converting that traffic into calls, and, of course, serving your callers so well that they only think of you when they crave phone sex.

That’s what you control and what you should worry about. It’s not only true at NF, but is true for any PSO at any platform site or company.

4 thoughts on “Why Is NiteFlirt So Slow, So Dead, Lately?

  1. AnnaLovesMen

    I just discovered this blog and holy crap, there are some great resources here for PSOs. It’s going to take me a while to read through all of it. This post on NF’s decline, in particular, is very smart. Thanks for putting this together!

    Reply
  2. CallSexGirls

    A friend brought me to this page as we were discussing niteflirt traffic this morning. I am complete agreement that PSO’s need to market more. Niteflirt used to be great at telling the PSO’s how to use SEO to hit the top of search engines, but now no one gets help in anything really. Please ladies, just promote it wherever you can.

    Reply
  3. Orgostic

    Good article. Misses the pont though. Yes Niteflirt went down for a long time and was dysfunctional for a long time, but that was now a long time ago. It’s almost totally dead now in the present. Why? Because “flirts” stay on as long as they can and take calls whether they are ironing, watching tv, watching the baby, walking outside, etc., and think that guys can’t notice. Hello, what’s up with those 15 second silences. Instant messaging, bing! Oh, what was that loud sound, that sounded like you dropped a suitcase. Just getting comfortable? Oh, OK.

    Niteflirt may have started the process, but admittedly stupid “Flirts” finished it by trying to charts guy $3/minute, more than most people make as an hourly wage, to pay quarter assed attention. Gee, who wouldn’t pay for that. Plus much more realization that it’s not just a stereotype, most of those girls are genuinely not just fat, but grotesquely fat, you can tell from the labored way they breathe. Oh, yes, Princess, please take all my money. NOT.

    The flirts themselves killed that business model, and in fact killed phone sex in general. Seldom have so many have phone conversations, paid no less, where one party was out walking the dogs and pretending to be horny, and just ignore those barks, they always get agitated when the phone rings.

    Bullshit. You killed the business, bitch.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *