Tag Archives: SEO

Marketing Is Like Phone Sex: Remember To Use Your Words

I don’t like to complain about the work others do; especially when it’s the kind of work I do. I think it looks like a cheap sales pitch. But recent work/events have prompted me to jot down some quick thoughts. So while I do create graphics, websites and blogs, phone sex profiles and listings, please don’t read this quick set of notes as a “pick me” sales pitch. Read this to learn. Read this so you can think critically about what you need to do, or what you need to consider if you hire someone to do these things for you. (As always, I prefer to “teach you to fish,” even if I do end up creating things for you!)

Here’s today’s lesson: I do not recommend relying solely on graphics for your phone sex operator pages.

Here I am not referring to inserting photos or other images; I mean graphics which have text “printed” on them — mistakenly serving as the text. Like this:

girl_six__phone_sex_movie_poster

While this movie poster for Spike Lee’s Girl 6 (which is about being a PSO!) looks like a nice marketing piece, it is not well-suited for the Internet.

Many people think sort of “fancy” image based look allows for more “flair,” or even provides a more “professional” look. We do, after all, continue to hear how powerful images are in marketing, especially in social media. But relying so completely on images does not work well for either search engines or actual human beings. Let’s not forget that the entire point of search engines is to help humans find what they want. Let’s not forget that the goal here is to have actual human beings find you, then pay to speak with you.

You can argue all you want about how effective search engines are. You can complain (rightly so) that search engines censor adult things. The whole concept of SEO can give you a headache. But if you want to be found, be it on Google or even within the phone sex platform site itself (which has its own search engine), you need to use your words — and in text format.

That’s text; not words laid on top of a photo or other image.

Text is the stuff in this post that surrounds that phone sex movie poster. It’s the stuff you can highlight, copy, and paste. (But don’t publish it anywhere else, as that’s in violation of my copyright; this is just a tip in recognizing what text really is.)

Text in your pages, those on your website as well as individual phone sex listings, is really, really, really important.

Don’t believe me? Trust Rand Fishkin and the Moz Staff:

Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine crawlers, despite advances in crawling technology.

Even with the improvements in (and increased use of) image searches, Google et al. uses text, actual words, to assist in this process. Heck, human beings use text when they start a search, right? Right.

So use your words, and use them in text format.

The other problems with such image or graphic based pages are:

* Often such graphic-based pages are created in such a complicated way that it will be difficult for you to edit as you wish. Case in point: A client just spent $300 to have me break down another designer’s code so that she could simply update her site with new photographs of herself! This may be great for the designer who gets to bill a client every time she wants a change, but it doesn’t do much for your self-sufficiency — or bottom line! (Again, why I prefer to teach you to fish!)

* If there’s a problem with a server, image host, etc., there is literally nothing on your page. Not. A. Thing. Except, perhaps, those broken image icons. How professional or fancy is that?

* And there are those humans who have problems reading the words on graphics. This includes those who are blind or otherwise visually impaired who use screen reading software that translates page contents into synthetic speech. Typically, such software relies on use of the “alt image tags” — but I’ve yet to see a designer take the time to transcribe all the words artfully placed on an image in such a tag. (Heck, many do not even use the tags at all! Especially silly to miss, as search engines use them as well.) You may not feel that folks with visual impairments make up a huge part of the phone sex market; but phone sex is certainly more desirable for many than watching camgirls or porn.

Additionally, many older folks may need larger text due to declining vision. While these folks typically have enlarged the font size on their browser’s settings, this does not help with images or graphics. And, in fact, enlarging the size of the graphics themselves may render the words blurry or otherwise even more difficult to read. (Additional tip for the day: In case you haven’t yet booked your consult session with me, you likely have not heard me preach about how older men are a prime target market. You do not want to alienate these potential callers!)

Can you afford to turn all these people away simply by relying so much on images?

Please, consider these things when creating your sites, pages, listings, etc. Even if you don’t do the work yourself, discuss this with your adult web designer. Make sure they are producing work that is beneficial for you and your phone sex business.

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The Key To Attracting More Male Callers May Lie In Dating Study Info

A recent study, An Experimental Study of Men’s and Women’s Personal Ads, took a look at what characteristics women and men appear to be looking for in their partners by placing fake personal ads online and studying the results. The complete study must be paid for to be read, but Justin Lehmiller, PhD, breaks it down in an article for Playboy:

Specifically, four ads were posted under the women seeking men (WSM) section, while another four ads were posted under the men seeking women (MSW) section. Each ad ran for two weeks. The ads were very similar in nature, but each emphasized a different personal trait.

The WSM ads varied in terms of whether the woman described was slim and attractive, sensual and passionate, or successful and ambitious. The fourth ad was generic and didn’t mention any of these characteristics.

Since the phone sex industry primarily banks on male callers and clients, I am going to focus on what the research revealed about dating ads placed by (fake) women and the (presumably heterosexual) men who were interested in meeting women.

As expected, the women presented as thin and attractive received significantly more replies from male suitors than women who were described any other way.

Women presented as successful and ambitious received the second highest number of replies. Their response rate was significantly higher than the sensual/passionate and generic ads, which were essentially tied for last. Thus, both good looks and success increased the likelihood of a woman getting a reply.

traits men look for in women

While Lehmiller — and Gracie Passette, where I first found this study — both point to the biological or evolutionary drives behind the to-be-expected “men seeking beautiful women” phenomenon, you can also see how changing cultural norms (or perhaps a defense against “gold diggers”?) indicate a strong positive reaction to successful women as well.

If you’re wondering why I’m mentioning this, it should be fairly obvious: This is about how female phone sex operators can better market themselves to appeal to male callers.

Generally speaking, presumably heterosexual men are attracted to women culturally defined as “attractive.” Your specialty niche market mileage may vary, of course.

But perhaps what is most remarkable is that the dating ads paced in this study were text-only, with no photosThis offers several splendid insights for the marketing savvy PSO.

#1: Men were responding to the words used in the description, not to any photographs provided or images used. This is not to say that had photos been included they would have been overshadowed by the text; I’m sure the photos would speak louder than words. But clearly words do count. And therefore you should be sure to include them in your profiles and listings.

#2: “Success” is sexy. This, according to the study, is true for both men and women. Whether it is high ratings, positive feedback, blog awards, etc., showing off your successful side can only help you in your appeal to phone sex callers.

#3: People have more than one trait. While this study focused on three individual specific traits in order to get clear results, note that the fourth ad was called “generic.” Not only did the generic ad not mention the other three traits, but it was the worst performing ad. So while it was noted that combining beauty with success may have been extremely powerful, you should also beware that trying to be “all things” may leave your ad or services looking generic. Yes, you have more than one facet to set to sparking; but don’t  focus on so many that none stand out.

#4:  Men were responding to how (supposedly) real women were describing themselves. Which leads to something and not touched upon by either Lehmiller, Passette, or the study itself. Were the men responding merely to “attractive physical descriptions” alone, or did the confidence displayed by a woman describing herself as attractive play some role in it? Confidence is sexy! So no matter how you describe yourself, how many facets you display, be confident in describing them and yourself!

Oh For Gawd’s Sake, Learn How To Properly Blog

Not to be all bitchy-mcbitch-pants or beat a dead horse or anything, but…

I don’t think NiteFlirt (or whoever is in charge of their blog) really understands what they are doing with a blog &/or social media. I mean it is a chronic problem. And it’s starting to work my last nerve.

another-messed-up-niteflirt-blog-post

This latest example includes a blog post about “news”. It’s no longer news. The very video they use dates to 2012; it’s over two years old. But I would be inclined to forgive them the creative definition of “news” to create content if:

A) Their whole blog post wasn’t an obvious attempt to fetch search engine bots to phone sex listings rather than to entertain or enlighten readers/members — actual humans — with said “news”,

and

B) If they didn’t, once again, feed the search engine spider bots inaccurate information about NF.

[W]e know that no technology could ever replace the amazing pleasure of a human touch. What we offer can’t be found in any Chinese hospitals.

Why would you even suggest that phone sex provides the “pleasure of human touch”?! Phone sex is sex work, but it does most definitely does not involve touching the client. (Even alluding to a Flirt touching a client sounds like “arrange a meeting in the real world” — which is so very-very against NF’s own terms of service.)

Is the “pleasure of human touch” supposed to be in reference to the client’s own hand? Then say so! “Masturbation” would be a far wiser word to use in terms of humans searching online.

And that last line? What does that mean? That there’s no human touch at Chinese hospitals? That there’s no masturbation at Chinese hospitals? That there’s no phone sex allowed at Chinese hospitals? …Plus such phrasing and the use of a negative “can’t” evokes feelings of comparisons. Surely NF knows that it can’t compete with hospitals of any sort, right? Why end your post on such an ambiguous and, frankly, odd note?

Lessons: Write for people, not spiders. And, for pity’s sake, if you are going to try to feed spiders, feed them the correct information. Sheesh.

For the love of gawd, NF, hire me or someone else to educate you so that you can promote your phone sex business right.

Why Spam Is Bad For Your Business

This past week I’ve been hit with a lot of spam — comment spam here at Phone Sex Secrets, to be precise. Because it is my business to help those in the phone sex industry, I contacted those phone sex operators and phone sex business owners who left the inappropriate comments and quickly discovered that many of them did not know that leaving comments for the sole purpose of leaving link or links behind is spam.

Now, you might think that anyone with a blog or website would know how inappropriate and annoying spam comments are, but a few of them sincerely seemed unaware that what they’d done was poor form. So here’s my quick attempt to educate folks on the subject.

Leaving spam comments isn’t just poor form — it’s a poor thing to do for many reasons.

First of all, despite what some poor &/or ignorant marketing folks will tell — and sell — you, spam links are not good for SEO: Google doesn’t like it. In fact, Google is working hard with it’s latest algorithm updates, to severely penalize spammers.

While some webmasters will allow your spam comments to be posted at their site (in the hope that Google will severely punish them with negative rankings for their bad behavior), many bloggers, like myself, work to make sure such spam comments won’t make it onto the site (or remain on the site, if they snuck through the defenses). We don’t like those spammy comments for multiple reasons, including possible traffic leaks. But the main reason we remove them is because we are protective of our readers’ reactions. We want them to have positive reactions to our site. But when spam comments are around, it looks like we are too lazy to remove them or like our site may be “dead” and abandoned. Neither of those things is positive.

This leads me to the second bad thing about spamming blogs: you alienate bloggers.

If your intention was to pitch a blogger the idea of featuring you or your business, you’ve been going about this all wrong. You’ve not only tried to steal traffic, put their site’s ranking at risk, and made extra work for the blogger, but you’ve shown the blogger that you have no regard for proper business channels.

Most bloggers and webmasters who are open to being pitched ideas for interviews, article features, advertising, or other options to promote your business will have directions (forms, contact or “about” pages with email addresses, etc.) for how to do business with them. When you ignore their directions, you show yourself to be rude, ignorant, or disrespectful — maybe all those things. As a result, they will have little interest in helping you. You may just have lost a potential ally, maybe even burned a bridge.

(So even if those I emailed about their spam links at this site feel that I was rude, they are, in fact, lucky to have heard from me at all — and should feel grateful that I have taken the time to educate them. Most bloggers will just delete the submitted comments; perhaps add the spammers’ email addresses, ISPs, and/or URLs to blacklists. Others, as mentioned, will allow the comments be posted so that their sites can be punished by the search engines. I’ve been kind and generous with my time.)

Third, don’t think that readers — potential customers — are immune to feeling icky about your spam links either. Many readers are aware of what spam is and they don’t like it. It reminds them of all the spam in their inboxes. It makes them mad. Is that really how you want clients and potential clients to think of you and your phone sex business?

In short, traipsing around the Internet leaving spam links behind you is bad for your SEO and your reputation. Don’t do it.